Manager, Ad Operations & Marketing Analytics Job at Vision.bi in New York

Manager, Ad Operations & Marketing Analytics

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About Vision / Amsive

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.

If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.

What you will be doing

• Plan, organize, and implement ad tracking strategies and platform-specific tags and pixels.
• Manage tagging and analytics tools such as GTM and Google Analytics, identifying and assessing new tools as needed.
• Ability to solve complex online marketing tagging and tracking needs and either implement those solutions independently or clearly and effectively communicate to internal/external development.
• Be the lead expert in implementing and customizing all aspects of GA4 for clients of all sizes.
• QA test, debug, and troubleshoot event tracking across platforms to confirm accurate reporting and event tracking.
• Collaborate with Analytics and Data Visualization teams to provide necessary data via tracking to enable them to create dashboards in other reporting platforms such as Datorama, Looker, etc.
• Analyze client web properties and request any potential changes to the data layer required to achieve tracking requirements.
• Use analytics tools to develop a holistic view of clients customer decision journey and apply insights to inform the development of a website experience that engages and converts.
• Create, review, and optimize internal team processes to improve team efficiency and client satisfaction. Be the owner of the SOPs for the department.
• Assist and advise in implementing and maintaining CDPs and CMPs

Who you are

• 5+ years of hands-on experience with ad tech implementation and strategy including Google, Meta, TikTok, Pinterest, TradeDesk, CallRail, etc.
• Bachelors degree in Web Development, Computer Science, Marketing, Data Analytics or a similar field
• Expert level understanding of Google Tag Manager & Google Analytics GA4 platforms
• Hands-on experience implementing front-end pixel tracking as well as server-side in production environments
• Ability to tailor event triggers in tag platforms to meet privacy requirements such as consent management (experience with HIPAA a plus)
• Effective troubleshooting and problem-solving skills
• Competent written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
• Experience with SQL and Regex a plus
• Must possess individual accountability while also having a fun, team-oriented personality

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Location and sponsorship

Note: Amsive does not provide sponsorship opportunities at this time. This is a remote position. Candidates can be located anywhere in US time zones. Candidates will be required to work ET or CT time zone. New York Metropolitan area is a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Wireless Services, Telecommunications, and Communications Equipment Manufacturing

Equal Opportunity

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsives continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

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