City of New York is hiring: Content Writer in New York

Content Writer

The New York City Campaign Finance Board (CFB) manages New York City's small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress. We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City's small donor democracy program. We are dedicated to making New York City's local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement. The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency's voter engagement initiative, NYC Votes.

The NYC Campaign Finance Board (CFB) is seeking a Content Writer to develop, refine, and elevate the voice of NYC Votes across digital platforms. NYC Votes is the CFB's nonpartisan voter engagement initiative, empowering New Yorkers with clear, accessible, and actionable information about elections, voting, and civic participation. As part of the Marketing & Digital Communications Unit, you will lead the creation of compelling, plain-language content that resonates with the city's diverse communities. You will collaborate with designers, digital strategists, and subject matter experts to produce materials that inform, engage, and inspire New Yorkers to participate in their democracy. This role is ideal for a strategic communicator who can translate complex civic information into engaging content while maintaining accessibility, accuracy, and nonpartisanship.

Responsibilities include but are not limited to:

• Write, edit, and produce content for NYC Votes campaigns across web, email, social media, advertising, and print.
• Ensure all content reflects NYC Votes' voice, style, and accessibility standards, including plain language and language access considerations.
• Brainstorm content plans for key initiatives such as matching funds education, debates, and election-specific content.
• Collaborate with cross-functional teams to ensure consistent messaging across platforms.
• Adapt content for multiple audiences, with a focus on engaging young voters, multilingual communities, and historically underrepresented groups.
• Incorporate Search Engine Optimization (SEO) best practices and use analytics to measure digital content performance and refine strategies.
• Provide editorial feedback for written assets.
• Manage deadlines and workflows for multiple projects in fast-paced election cycles.
• Uphold the CFB's mission and nonpartisan principles in all communications.

Essential Knowledge, Skills, Abilities & Other Behaviors (KSAOs):

We're seeking individuals eager to make an impact, even if they don't tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

Knowledge:

• Understand principles of plain language and accessibility in public communications.
• Apply AP Style and other editorial standards consistently.
• Recognize nuances in civic, governmental, and election-related communications.
• Interpret analytics to guide content strategy.
• Stay informed on trends in digital communications, social media, and voter engagement.
• Identify cultural and linguistic considerations for diverse NYC audiences.

Skills:

• Write clear, concise, and engaging copy across platforms.
• Edit content for clarity, tone, and accuracy.
• Adapt messaging for different channels, audiences, and formats.
• Conduct research to ensure accuracy and completeness.
• Collaborate effectively with cross-functional teams and external partners.
• Use content management systems and publishing tools efficiently.
• Manage multiple projects under tight deadlines.
• Strong proofreading skills.

Abilities:

• Convey complex civic information in accessible language.
• Maintain a consistent brand voice across channels.
• Prioritize tasks and balance competing deadlines.
• Solve content challenges creatively and strategically.
• Respond to evolving priorities with flexibility.
• Offer and provide constructive editorial feedback.
• Uphold the integrity and nonpartisan mission of the agency.

Preferred Skills/Qualifications:

• Bachelor's degree in communications, marketing, writing, or related field.
• 13 years of experience in writing, editing, or written content management in a similar role.
• Familiarity with New York City government or civic engagement is a plus.
• Experience using Salesforce Marketing Cloud or equivalent CMS.

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more! As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at StudentAid.gov/PSLF. The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact access@nyccfb.info or (212) 409-1800. The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.