Sr Paid Media Manager - Mobile Apps, Amazon Music Job at Washington Staffing in

Sr Mobile Marketing Manager

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Sr Mobile Marketing Manager to help drive worldwide customer acquisition through our mobile advertising channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

We are looking for candidates with:

• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through mobile app paid advertising.
• Effective time management skills: ability to thrive in a fast paced environment and to manage multiple, competing priorities simultaneously.
• Effective analytical skills with a strong bias towards decision making based on data.
• Advanced Excel user who can use it to analyze, extract insights and present recommendations.
• The ability to make things happen quickly with large, less nimble partners and/or teams.
• Proficient verbal and written communications skills with attention to detail. Ability to take, drive and/or influence strategic decisions.

Key job responsibilities:

• Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes. Manage relationships with key partners in the mobile ecosystem.
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Basic Qualifications:

• 6+ years of professional non-internship marketing experience.
• Experience with data and metrics to drive improvements.
• Experience using Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.
• BA/BS, MBA or equivalent work experience.
• 6+ years of ROI-focused digital marketing experience in a consumer-facing technology organization.
• Experience managing multi-million dollars paid media budgets.
• Experience building, executing and scaling marketing programs across multiple international markets.

Preferred Qualifications:

• Experience creating and executing integrated marketing lead generation campaigns.
• Experience with Salesforce and Tableau.
• 3+ years of mobile marketing experience for consumer technology products or services.
• Experience in the entertainment, media industry and/or subscription business.
• Direct, hands-on experience with DSPs, Google App Campaigns, Apple Search Ads.
• Advanced Microsoft Excel skills.
• Experience in driving the implementation of a robust technology stack.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.