Head of Marketing

HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we’re solving for our customers and equally passionate about the company we’re building.HiveWatch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less “noise”, we are modernizing what it means for businesses and their employees to truly feel safe.About the RoleWe are seeking a dynamic and strategic Head of Marketing to lead our marketing organization through our next phase of growth with the potential to scale into the CMO seat. As a key member of our executive team, you'll report directly to the Co-Founder & CEO and be responsible for scaling our marketing function, driving revenue growth, and establishing our brand as a market leader in the physical security space.This is a rare opportunity to shape the marketing strategy and build a world-class team at a fast-growing company. You'll own every aspect of our marketing efforts while working hand-in-hand with our sales organization to drive predictable, scalable growth.Key ResponsibilitiesStrategic LeadershipDevelop and execute comprehensive marketing strategy aligned with company growth objectives and revenue targetsContinue building and lead a high-performing marketing team across all disciplines including demand generation, public relations, product marketing, brand, and marketing operationsEstablish marketing as a key revenue driver and trusted partner to the sales organizationPrepare marketing performance and strategic initiatives to present to the executive team and the BoardDemand Generation & GrowthOwn pipeline generation targets and work closely with sales leadership to ensure marketing qualified leads convert to sales qualified opportunitiesLead growth marketing to execute multi-channel programs including digital advertising, content marketing, webinars, events, and account-based marketingProvide strategic direction for marketing automation, lead scoring, and nurture program optimization while overseeing tactical implementationDevelop go-to-market strategies for new product launches and market expansion initiativesBrand & PositioningDefine and evolve company brand positioning, messaging, and value propositionContinue to evolve thought leadership through content strategy, speaking opportunities, and industry engagementOversee website optimization, design, and user experience to maximize conversion and reflect brand valuesPartner with Director of PR and Marketing to manage external communications strategy and coordinate with external PR firm(s)Partner closely with Head of Sales to establish shared revenue targets, lead quality standards, and handoff processesImplement systems and processes to ensure seamless lead management and attributionCollaborate on account-based selling strategies for enterprise prospectsOversee the development of sales enablement materials including case studies, competitive intelligence, and presentation templates through product marketing and content team membersMarketing Operations & AnalyticsBuild robust marketing tech stack including CRM integration, marketing automation, and analytics platformsEstablish key performance indicators and reporting dashboards to measure marketing effectiveness and ROIImplement processes for campaign optimization, A/B testing, and continuous improvementManage marketing budget allocation and vendor relationshipsRequired Qualifications10+ years of marketing experience with at least 4 years in leadership roles at B2B SaaS companiesProven track record of scaling marketing organizations from Series B through Series C and beyondDeep expertise in demand generation, digital marketing, and marketing automation platformsExperience building and managing teams of 5+ marketing professionals across multiple disciplinesStrong analytical skills with ability to use data to drive decisions and demonstrate marketing ROIExcellent communication and presentation skills with experience presenting to C-level executives and boardsExperience with software enterprise sales cyclesPreferred QualificationsPrevious experience at a high-growth SaaS company that achieved successful exit or IPOBackground in product marketing with experience positioning technical products for multiple buyer personasKnowledge of marketing to technical audiences including developers, IT professionals, or data practitionersTrack record of building brand awareness and thought leadership in competitive marketsExperience with international market expansion and localization strategiesADDITIONAL INFO:Base salary range for this position is $200K - $250K USD per yearEligible for BonusEligible to participate in HiveWatch Equity Incentive PlanOUR EEO STATEMENT:HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.Interested in building your career at HiveWatch? Get future opportunities sent straight to your email. #J-18808-Ljbffr