Atlassian
Senior Product Marketing Manager, TWC Adoption
Atlassian, San Francisco, California, United States, 94199
Overview
Senior Product Marketing Manager – TWC Adoption will own the go-to-market strategy for driving cross-flow adoption across Atlassian’s core products. You’ll develop and execute programs that increase awareness, consideration, and usage of TWC integrations, with a focus on both end users and champion admins. You’ll be the voice of the customer, shaping messaging, content, and enablement that help teams unlock the full value of Atlassian’s connected ecosystem.
Responsibilities
Develop and execute cross-flow adoption strategies that drive TWC product co-usage, leveraging in-product touchpoints, targeted campaigns, and educational content. Deeply understand customer journeys and use cases for cross-product adoption, conducting research to identify key moments and barriers. Craft compelling messaging and narratives that illustrate the value of TWC integrations for different personas and jobs-to-be-done (JTBD). Create and launch customer-facing content and enablement (blogs, webinars, guides, videos) that showcase best practices and integration benefits. Partner with Product, Growth, and Performance Marketing to support experiments, optimize funnels, and measure impact on MAU and adoption KPIs. Drive champion admin and end-user engagement through tailored communications, enablement packs, and community programs. Own the launch and promotion of new integration features, collaborating with cross-functional teams to maximize awareness and adoption. Analyze and report on campaign performance, using data to iterate and improve programs.
Qualifications
5+ years of B2B SaaS product marketing experience, ideally with a focus on multi-product adoption or integrations. Proven ability to develop and execute go-to-market strategies that drive product adoption and engagement. Experience conducting customer research and translating insights into actionable programs. Exceptional written and verbal communication skills, with a knack for storytelling and simplifying complex concepts. Strong cross-functional collaboration skills; you thrive in a matrixed environment and can influence without authority. Data-driven mindset with experience measuring and optimizing marketing programs. A passion for helping teams work better together and a bias for action.
Nice-to-have
Experience marketing to both technical and business personas. Familiarity with Atlassian products and the broader collaboration software landscape. Experience with product-led growth (PLG) and self-serve SaaS models.
Compensation
Base pay within the range is determined by a candidate's skills, expertise, or experience. In the United States, this role has geographic pay zones. Zone A: $153,000 - $199,750; Zone B: $137,700 - $179,775; Zone C: $127,800 - $166,850. This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information and confirm your zone with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family. Our offerings include health and wellbeing resources, paid volunteer days, and more. For details, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we aim to unleash the potential of every team. Our software helps teams collaborate, and we are committed to non-discrimination in our hiring and employment practices. All your information will be kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process upon request.
EEO
We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All information is kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Senior Product Marketing Manager – TWC Adoption will own the go-to-market strategy for driving cross-flow adoption across Atlassian’s core products. You’ll develop and execute programs that increase awareness, consideration, and usage of TWC integrations, with a focus on both end users and champion admins. You’ll be the voice of the customer, shaping messaging, content, and enablement that help teams unlock the full value of Atlassian’s connected ecosystem.
Responsibilities
Develop and execute cross-flow adoption strategies that drive TWC product co-usage, leveraging in-product touchpoints, targeted campaigns, and educational content. Deeply understand customer journeys and use cases for cross-product adoption, conducting research to identify key moments and barriers. Craft compelling messaging and narratives that illustrate the value of TWC integrations for different personas and jobs-to-be-done (JTBD). Create and launch customer-facing content and enablement (blogs, webinars, guides, videos) that showcase best practices and integration benefits. Partner with Product, Growth, and Performance Marketing to support experiments, optimize funnels, and measure impact on MAU and adoption KPIs. Drive champion admin and end-user engagement through tailored communications, enablement packs, and community programs. Own the launch and promotion of new integration features, collaborating with cross-functional teams to maximize awareness and adoption. Analyze and report on campaign performance, using data to iterate and improve programs.
Qualifications
5+ years of B2B SaaS product marketing experience, ideally with a focus on multi-product adoption or integrations. Proven ability to develop and execute go-to-market strategies that drive product adoption and engagement. Experience conducting customer research and translating insights into actionable programs. Exceptional written and verbal communication skills, with a knack for storytelling and simplifying complex concepts. Strong cross-functional collaboration skills; you thrive in a matrixed environment and can influence without authority. Data-driven mindset with experience measuring and optimizing marketing programs. A passion for helping teams work better together and a bias for action.
Nice-to-have
Experience marketing to both technical and business personas. Familiarity with Atlassian products and the broader collaboration software landscape. Experience with product-led growth (PLG) and self-serve SaaS models.
Compensation
Base pay within the range is determined by a candidate's skills, expertise, or experience. In the United States, this role has geographic pay zones. Zone A: $153,000 - $199,750; Zone B: $137,700 - $179,775; Zone C: $127,800 - $166,850. This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information and confirm your zone with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you and your family. Our offerings include health and wellbeing resources, paid volunteer days, and more. For details, visit go.atlassian.com/perksandbenefits.
About Atlassian
At Atlassian, we aim to unleash the potential of every team. Our software helps teams collaborate, and we are committed to non-discrimination in our hiring and employment practices. All your information will be kept confidential according to EEO guidelines. We can support accommodations or adjustments at any stage of the recruitment process upon request.
EEO
We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All information is kept confidential according to EEO guidelines.
#J-18808-Ljbffr