Marketing Specialist Job at LHH in Miami

We’re seeking a dynamic and driven Marketing Specialist with at least 3 years of experience on behalf of one of our clients in the Miami area. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about learning and evolving in the marketing space. The ideal candidate is a well-rounded marketing professional with hands-on experience across digital channels, events, and customer engagement strategies. Responsibilities Social Media Marketing: Manage and grow brand presence on platforms like LinkedIn, Instagram, and Facebook; create engaging content and track performance. Event Marketing: Coordinate and promote webinars, trade shows, and industry events; support logistics and post-event follow-up. Email & SMS Marketing: Develop and deploy targeted campaigns using marketing automation tools; optimize for engagement and conversion. Content Creation: Collaborate with internal teams to produce compelling content for website, newsletters, landing pages, and social media. Product Marketing: Manage product listings across digital platforms, ensuring accuracy and brand consistency; optimize listings for search visibility and conversion; plan and execute promotional campaigns to drive product awareness and sales. Analytics & Reporting: Monitor campaign performance, analyze data, and provide actionable insights to improve ROI. Cross-functional Collaboration: Work closely with other internal teams to align marketing efforts with business goals. Qualifications Minimum 3 years of experience in a marketing role, preferably in a B2B environment Strong understanding of digital marketing principles and best practices Excellent written and verbal communication skills Highly organized with strong project management abilities A proactive learner who stays current with marketing trends and technologies Ability to work independently and collaboratively in a team setting Preferred Qualifications Experience with CRM systems and marketing automation tools Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) Knowledge of SEO/SEM strategies Experience in lead generation and nurturing campaigns Seniority level Associate Employment type Full-time Job function Marketing Industries Retail Apparel and Fashion #J-18808-Ljbffr