Beautiful.ai
Performance Marketing Manager, Paid Search
Beautiful.ai, Baltimore, Maryland, United States, 21276
Overview
Performance Marketing Manager, Paid Search at Beautiful.ai. Reporting to the Head of Growth Marketing, this role will own the SEM strategy and end-to-end execution to drive trial volume and paid subscriptions efficiently, optimizing performance across multiple geographies and scaling paid search as a core acquisition channel. What you'll be doing :
Independently manage and scale Google and Microsoft Ads (Search, Performance Max, etc.) to drive LTV : CAC targets. Own paid search strategy, optimization, experimentation, and reporting. Optimize account structure, bidding strategies, ad copy, and landing page funnels across core regions (US, EMEA, APAC, RoW). Run A/B and multivariate tests across creative, audiences, and user experience. Analyze campaign performance daily and share actionable insights with the broader team. Own media planning and performance forecasting for paid search, including regional pacing and trial contribution. Collaborate with lifecycle, product marketing, and design teams to align messaging and drive cohesive user journeys from ad click to conversion. Continuously research and evaluate new channels, features (e.g., AI-driven bidding), and betas within Google and Microsoft to stay ahead of platform changes. What we expect from you :
4–6+ years of hands-on paid search experience in a B2C or SaaS environment. Proven track record of managing $500K-$1M+ / mo budgets efficiently. Deep expertise in Google Ads, with strong working knowledge of GA4 and GTM. Experience optimizing toward downstream metrics like CAC, trial-to-sub conversion, or LTV : CAC. Strong analytical skills; comfortable using Looker, Mode, Excel, etc. to pull and interpret data. Located in or willing to overlap with the Pacific Time Zone (role is fully remote). You're an ideal candidate if :
You're empathetic and collaborative, with a genuine desire to understand the user and the business. You're innately curious and love asking "why" to uncover the root of performance trends. You're energized by owning a performance channel end-to-end. You're passionate about running experiments and using data to prioritize what to scale. You're scrappy and solution-oriented in a startup environment. You stay current on platform updates, bidding strategies, and creative best practices. Benefits
Flexible Time-Off & Remote Work 100% employer-paid Medical, Dental, and Vision coverage for employees; 60–65% coverage for dependents. Retirement Plan with Comprehensive 401(k) program. Flexible Spending Account (FSA) and Health Savings Account (HSA) options available. Equity compensation with a 4-year vesting schedule. Life, AD&D, and Disability Insurance. Parental Leave (inclusive for birthing and non-birthing parents; varies by state). Volunteer Time Off (VTO) to support a nonprofit or community cause. Salary range: Remote - USA Pay Range $115,000—$130,000 USD. Equal Opportunity Employer statement and non-discrimination policy. We are happy to share the set target salary range for the seniority level outlined in all of our job descriptions. Candidates should keep in mind that the final offer will depend on factors such as experience, location, overall compensation, and market rates. Remote - USA Pay Range 115,000—$130,000 USD Beautiful.ai is an equal opportunity employer and encourages people from diverse backgrounds to apply. We do not discriminate on race, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other basis prohibited by law.
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Performance Marketing Manager, Paid Search at Beautiful.ai. Reporting to the Head of Growth Marketing, this role will own the SEM strategy and end-to-end execution to drive trial volume and paid subscriptions efficiently, optimizing performance across multiple geographies and scaling paid search as a core acquisition channel. What you'll be doing :
Independently manage and scale Google and Microsoft Ads (Search, Performance Max, etc.) to drive LTV : CAC targets. Own paid search strategy, optimization, experimentation, and reporting. Optimize account structure, bidding strategies, ad copy, and landing page funnels across core regions (US, EMEA, APAC, RoW). Run A/B and multivariate tests across creative, audiences, and user experience. Analyze campaign performance daily and share actionable insights with the broader team. Own media planning and performance forecasting for paid search, including regional pacing and trial contribution. Collaborate with lifecycle, product marketing, and design teams to align messaging and drive cohesive user journeys from ad click to conversion. Continuously research and evaluate new channels, features (e.g., AI-driven bidding), and betas within Google and Microsoft to stay ahead of platform changes. What we expect from you :
4–6+ years of hands-on paid search experience in a B2C or SaaS environment. Proven track record of managing $500K-$1M+ / mo budgets efficiently. Deep expertise in Google Ads, with strong working knowledge of GA4 and GTM. Experience optimizing toward downstream metrics like CAC, trial-to-sub conversion, or LTV : CAC. Strong analytical skills; comfortable using Looker, Mode, Excel, etc. to pull and interpret data. Located in or willing to overlap with the Pacific Time Zone (role is fully remote). You're an ideal candidate if :
You're empathetic and collaborative, with a genuine desire to understand the user and the business. You're innately curious and love asking "why" to uncover the root of performance trends. You're energized by owning a performance channel end-to-end. You're passionate about running experiments and using data to prioritize what to scale. You're scrappy and solution-oriented in a startup environment. You stay current on platform updates, bidding strategies, and creative best practices. Benefits
Flexible Time-Off & Remote Work 100% employer-paid Medical, Dental, and Vision coverage for employees; 60–65% coverage for dependents. Retirement Plan with Comprehensive 401(k) program. Flexible Spending Account (FSA) and Health Savings Account (HSA) options available. Equity compensation with a 4-year vesting schedule. Life, AD&D, and Disability Insurance. Parental Leave (inclusive for birthing and non-birthing parents; varies by state). Volunteer Time Off (VTO) to support a nonprofit or community cause. Salary range: Remote - USA Pay Range $115,000—$130,000 USD. Equal Opportunity Employer statement and non-discrimination policy. We are happy to share the set target salary range for the seniority level outlined in all of our job descriptions. Candidates should keep in mind that the final offer will depend on factors such as experience, location, overall compensation, and market rates. Remote - USA Pay Range 115,000—$130,000 USD Beautiful.ai is an equal opportunity employer and encourages people from diverse backgrounds to apply. We do not discriminate on race, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other basis prohibited by law.
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