Optomi
Overview
Direct message the job poster from Optomi Optomi, in partnership with a flagship financial institution, is seeking a Marketing Campaign Manager to join their growing Campaign Execution Team. This role requires a technically skilled leader who will oversee a team while remaining hands-on in coding, executing, and optimizing marketing campaigns. The right candidate will bring expertise in Adobe Campaign, SQL, and Python to drive the execution side of digital marketing. What the right candidate will enjoy! The opportunity to be part of a company-wide digital transformation! A highly visible role working directly with VP-level leadership! Hybrid environment with a collaborative, innovative culture! Qualifications
Bachelor’s Degree or equivalent experience. 3+ years of experience as a Campaign Manager, Marketing Manager, or similar role. Proven track record in campaign management and execution across email, direct mail, or multi-channel marketing. Hands-on expertise with Adobe Campaign, SQL, and Python. Experience with Unica and marketing platforms such as HubSpot or MailChimp. Strong project management skills, with the ability to juggle multiple campaigns. Excellent written and verbal communication skills; must be confident and professional in stakeholder-facing interactions. Responsibilities
Manage and mentor a team of 2–3 analysts supporting execution of email and direct marketing campaigns. Code and maintain campaign logic and workflows in Adobe Campaign using SQL and Python (approx. 70% hands-on). Intake business requirements from strategy partners and develop executable segmentation and targeting solutions. Build and maintain email, direct mail, and call campaigns within campaign selection tools. Collaborate with stakeholders, vendors, and content providers to ensure smooth campaign execution. Identify opportunities for automation and continuous improvement within campaigns and related data processes. Analyze, audit, and review campaign setups and documentation to ensure accuracy and compliance. Maintain supporting criteria, selection, and audit documentation for all campaigns. Seniority level: Mid-Senior level Employment type: Full-time Job function: Information Technology Location: Washington DC-Baltimore Area Salary: $35.00-$45.00
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Direct message the job poster from Optomi Optomi, in partnership with a flagship financial institution, is seeking a Marketing Campaign Manager to join their growing Campaign Execution Team. This role requires a technically skilled leader who will oversee a team while remaining hands-on in coding, executing, and optimizing marketing campaigns. The right candidate will bring expertise in Adobe Campaign, SQL, and Python to drive the execution side of digital marketing. What the right candidate will enjoy! The opportunity to be part of a company-wide digital transformation! A highly visible role working directly with VP-level leadership! Hybrid environment with a collaborative, innovative culture! Qualifications
Bachelor’s Degree or equivalent experience. 3+ years of experience as a Campaign Manager, Marketing Manager, or similar role. Proven track record in campaign management and execution across email, direct mail, or multi-channel marketing. Hands-on expertise with Adobe Campaign, SQL, and Python. Experience with Unica and marketing platforms such as HubSpot or MailChimp. Strong project management skills, with the ability to juggle multiple campaigns. Excellent written and verbal communication skills; must be confident and professional in stakeholder-facing interactions. Responsibilities
Manage and mentor a team of 2–3 analysts supporting execution of email and direct marketing campaigns. Code and maintain campaign logic and workflows in Adobe Campaign using SQL and Python (approx. 70% hands-on). Intake business requirements from strategy partners and develop executable segmentation and targeting solutions. Build and maintain email, direct mail, and call campaigns within campaign selection tools. Collaborate with stakeholders, vendors, and content providers to ensure smooth campaign execution. Identify opportunities for automation and continuous improvement within campaigns and related data processes. Analyze, audit, and review campaign setups and documentation to ensure accuracy and compliance. Maintain supporting criteria, selection, and audit documentation for all campaigns. Seniority level: Mid-Senior level Employment type: Full-time Job function: Information Technology Location: Washington DC-Baltimore Area Salary: $35.00-$45.00
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