Shawfloorscareers
Sr Digital Marketing Manager, East
Shawfloorscareers, Baltimore, Maryland, United States, 21276
Overview
Sr Digital Marketing Manager, East — Shaw Industries Group, Inc. Shaw is a leader in flooring and surface solutions for residential, commercial, and outdoor spaces. The Senior Manager of Customer Shopper Marketing serves as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw’s residential flooring portfolio. This role partners with sales leaders and independent flooring dealers to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. The position focuses on digital marketing, digital campaign creation, ROI campaign measurement, and cross-functional collaboration to translate national strategies into impactful regional programs, manage budgets and co-op funds, and optimize customer engagement across builder, retail, and home center channels. Location: East Region (primarily field-based, incl. NC, VA, WV, PA, NY, ME, CT, MA, NH, RI, VT, NJ, DE) with Philadelphia area preferred; other cities within an hour of a major international airport are acceptable. The role reports to the VP, Customer Marketing. Responsibilities
Works with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute the strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI is to establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals and brand strategies. Develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans, focusing on digital tactics and timing with retailers and Shaw plans. Deploy promotional plans from Shaw’s National Brand strategies on a local level and from buy group and Shaw Flooring Network teams. Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, reporting results by customer quarterly with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by customer. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve. Fully support marketing needs for key product launches across brands by leveraging Brand content and coordinating with Sales, Digital, and Training teams to ensure robust launches at each customer. Travel within the United States as required, primarily within the geography and to headquarters (Dalton, GA). Preferred location is the Philadelphia area or near a major airport in the region for direct flights. Requirements
Degree in Marketing, Sales, Business Management or similar subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or equivalent education and experience. Qualifications
Experience with digital campaign creation and measurement. Demonstrated ability to lead and collaborate with cross-functional teams. Excellent communication and interpersonal skills; strong presentation skills. Strong budget management and analytical skills. Must be action-oriented and responsive in a fast-paced environment. Knowledge of digital marketing content and platforms and their measurement. Ability to travel with sales leaders and to clients across the region (US) by plane and car. Preferred experience in working directly with sales and customers to create and execute marketing plans, especially with independent retailers. Preferred experience in the home renovation space, either with retail or manufacturing. Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships LI-TA1 Work Shift: 8 hour non-rotating shift. Shaw Industries is an equal opportunity employer for protected groups, including protected veterans and individuals with disabilities.
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Sr Digital Marketing Manager, East — Shaw Industries Group, Inc. Shaw is a leader in flooring and surface solutions for residential, commercial, and outdoor spaces. The Senior Manager of Customer Shopper Marketing serves as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw’s residential flooring portfolio. This role partners with sales leaders and independent flooring dealers to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. The position focuses on digital marketing, digital campaign creation, ROI campaign measurement, and cross-functional collaboration to translate national strategies into impactful regional programs, manage budgets and co-op funds, and optimize customer engagement across builder, retail, and home center channels. Location: East Region (primarily field-based, incl. NC, VA, WV, PA, NY, ME, CT, MA, NH, RI, VT, NJ, DE) with Philadelphia area preferred; other cities within an hour of a major international airport are acceptable. The role reports to the VP, Customer Marketing. Responsibilities
Works with independent retail and local builder partners to create best-in-class consumer experiences in-store and online, while driving sales and increasing brand desirability. Execute the strategy across Shaw’s brands and customer groups (e.g., Shaw Flooring Network and other buy groups). Main KPI is to establish and deliver the brand’s financial targets within the geography. Deliver consistent brand experiences to key independent retail customers and their consumers through strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support sales goals and brand strategies. Develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales and advertising plans, focusing on digital tactics and timing with retailers and Shaw plans. Deploy promotional plans from Shaw’s National Brand strategies on a local level and from buy group and Shaw Flooring Network teams. Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, reporting results by customer quarterly with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by customer. Manage co-op/BDF funds with customers to ensure effective use. Continuously optimize the online consumer experience through trade partner websites, including content management, online product demos, ratings/reviews management, and digital co-marketing campaigns. Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve. Fully support marketing needs for key product launches across brands by leveraging Brand content and coordinating with Sales, Digital, and Training teams to ensure robust launches at each customer. Travel within the United States as required, primarily within the geography and to headquarters (Dalton, GA). Preferred location is the Philadelphia area or near a major airport in the region for direct flights. Requirements
Degree in Marketing, Sales, Business Management or similar subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or equivalent education and experience. Qualifications
Experience with digital campaign creation and measurement. Demonstrated ability to lead and collaborate with cross-functional teams. Excellent communication and interpersonal skills; strong presentation skills. Strong budget management and analytical skills. Must be action-oriented and responsive in a fast-paced environment. Knowledge of digital marketing content and platforms and their measurement. Ability to travel with sales leaders and to clients across the region (US) by plane and car. Preferred experience in working directly with sales and customers to create and execute marketing plans, especially with independent retailers. Preferred experience in the home renovation space, either with retail or manufacturing. Competencies
Create a Strategic Plan Demonstrate Strategic Influence Demonstrate Customer Orientation Drive Results Build Trusting Relationships LI-TA1 Work Shift: 8 hour non-rotating shift. Shaw Industries is an equal opportunity employer for protected groups, including protected veterans and individuals with disabilities.
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