RSA Conference
Overview
RSA Conference is the premier series of global events and year-round learning for the cybersecurity community. RSAC converges the security industry to discuss current and future concerns and provide access to experts, unbiased content, and ideas that help individuals and companies enhance their cybersecurity posture and build stronger, smarter teams. Both in-person and online, RSAC empowers the collective “we” to stand against cyberthreats around the world. It’s the ultimate marketplace for the latest technologies, insights, and educational opportunities in cybersecurity. RSAC Conference has been the cybersecurity industry\'s premier gathering for 34 years. We are transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce, building something entirely new. As our first dedicated product marketing hire for the RSAC Membership platform, you will shape a product from the ground up in a large, growing market. This role focuses on creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round. What You'll Do
Messaging & Positioning: Define and own product positioning; develop value propositions for a freemium model that drive conversion. Messaging architecture: Create compelling messaging that differentiates RSAC from competitors. Market segmentation: Develop targeting strategies spanning security analysts to CISOs. Go-to-Market Strategy & Campaign Creation: Be a trusted partner to the product team; leverage customer data and research to recommend product enhancements and features. GTM planning: Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities. Campaign execution: Design and execute omni-channel campaigns that drive product adoption and revenue growth. Content development: Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts. Market intelligence: Become an expert on the cybersecurity professional development landscape and competitive threats; track industry trends and customer feedback to inform strategy. Measurement & optimization: Use data-driven insights to optimize campaigns and improve conversion metrics. Collaboration: Work with RSAC Research teams to translate insights into marketable differentiators. Your Profile
6-8+ years in product marketing, with significant experience launching new products or building new categories. Experience in cybersecurity, community platforms, and freemium subscription models is preferred. Familiarity with marketing to technical audiences and translating complex value propositions. You could be a great fit if : strong analytical mindset and experience using data to drive positioning, pricing, and campaign decisions. You have a collaborative leadership style with proven ability to lead without direct authority. You are comfortable with ambiguity and enjoy building processes and strategies from scratch. You put customers at the center and have deep empathy for their challenges. You are a natural storyteller with a love for crafting compelling narratives. You dream big with a bias for action and aren’t afraid to challenge the status quo. This role is not for you if
You prefer optimizing existing products rather than building something entirely new. You\'ve only worked at large companies and aren’t comfortable with startup pace and ambiguity. Complex challenges drain your energy rather than fuel your creativity. You aren’t confident in your ability to write compelling messaging that ties deeply to customer needs. Location & Benefits
This is a remote position, but candidates must reside in one of the following states: California, Colorado, Connecticut, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington. Salary range: $150,000 - $175,000. Employer-subsidized medical, dental, and vision insurance. 401K retirement employer match. Home office equipment stipend and monthly technology stipend. Thirteen paid holidays per calendar year. Flexible personal time off. Annual employee bonus dependent upon overall company and personal performance. Annual company-wide offsite . Our Culture & Equal Opportunity
We believe that our differences make us stronger and are committed to fostering a culture of respect, empathy, and understanding. We are fully remote, operating across the United States, giving employees the flexibility to work from anywhere. Our team is passionate and results-oriented, striving for excellence. We value diversity and encourage team members to share their unique perspectives. We collaborate to achieve goals faster and more effectively. RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. We are a remote-first organization that supports flexibility. Why RSAC?
The RSAC team takes pride in shaping the future of cybersecurity and being part of a global community. We seek imaginative and visionary individuals who share a passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats. Our values include Adaptability, Community, and Excellence.
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RSA Conference is the premier series of global events and year-round learning for the cybersecurity community. RSAC converges the security industry to discuss current and future concerns and provide access to experts, unbiased content, and ideas that help individuals and companies enhance their cybersecurity posture and build stronger, smarter teams. Both in-person and online, RSAC empowers the collective “we” to stand against cyberthreats around the world. It’s the ultimate marketplace for the latest technologies, insights, and educational opportunities in cybersecurity. RSAC Conference has been the cybersecurity industry\'s premier gathering for 34 years. We are transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce, building something entirely new. As our first dedicated product marketing hire for the RSAC Membership platform, you will shape a product from the ground up in a large, growing market. This role focuses on creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round. What You'll Do
Messaging & Positioning: Define and own product positioning; develop value propositions for a freemium model that drive conversion. Messaging architecture: Create compelling messaging that differentiates RSAC from competitors. Market segmentation: Develop targeting strategies spanning security analysts to CISOs. Go-to-Market Strategy & Campaign Creation: Be a trusted partner to the product team; leverage customer data and research to recommend product enhancements and features. GTM planning: Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities. Campaign execution: Design and execute omni-channel campaigns that drive product adoption and revenue growth. Content development: Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts. Market intelligence: Become an expert on the cybersecurity professional development landscape and competitive threats; track industry trends and customer feedback to inform strategy. Measurement & optimization: Use data-driven insights to optimize campaigns and improve conversion metrics. Collaboration: Work with RSAC Research teams to translate insights into marketable differentiators. Your Profile
6-8+ years in product marketing, with significant experience launching new products or building new categories. Experience in cybersecurity, community platforms, and freemium subscription models is preferred. Familiarity with marketing to technical audiences and translating complex value propositions. You could be a great fit if : strong analytical mindset and experience using data to drive positioning, pricing, and campaign decisions. You have a collaborative leadership style with proven ability to lead without direct authority. You are comfortable with ambiguity and enjoy building processes and strategies from scratch. You put customers at the center and have deep empathy for their challenges. You are a natural storyteller with a love for crafting compelling narratives. You dream big with a bias for action and aren’t afraid to challenge the status quo. This role is not for you if
You prefer optimizing existing products rather than building something entirely new. You\'ve only worked at large companies and aren’t comfortable with startup pace and ambiguity. Complex challenges drain your energy rather than fuel your creativity. You aren’t confident in your ability to write compelling messaging that ties deeply to customer needs. Location & Benefits
This is a remote position, but candidates must reside in one of the following states: California, Colorado, Connecticut, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington. Salary range: $150,000 - $175,000. Employer-subsidized medical, dental, and vision insurance. 401K retirement employer match. Home office equipment stipend and monthly technology stipend. Thirteen paid holidays per calendar year. Flexible personal time off. Annual employee bonus dependent upon overall company and personal performance. Annual company-wide offsite . Our Culture & Equal Opportunity
We believe that our differences make us stronger and are committed to fostering a culture of respect, empathy, and understanding. We are fully remote, operating across the United States, giving employees the flexibility to work from anywhere. Our team is passionate and results-oriented, striving for excellence. We value diversity and encourage team members to share their unique perspectives. We collaborate to achieve goals faster and more effectively. RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. We are a remote-first organization that supports flexibility. Why RSAC?
The RSAC team takes pride in shaping the future of cybersecurity and being part of a global community. We seek imaginative and visionary individuals who share a passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats. Our values include Adaptability, Community, and Excellence.
#J-18808-Ljbffr