Eli Lilly and Company
Associate Director - Marketing - Masterbrand
Eli Lilly and Company, Indianapolis, Indiana, us, 46262
Overview
Associate Director - Marketing - Masterbrand role at
Eli Lilly and Company . Lilly is a global healthcare leader focused on discovering and delivering medicines to improve lives worldwide. The role reports to the Senior Director of Marketing and supports Masterbrand strategy, brand identity governance, and brand-related initiatives across the organization. Responsibilities
Leadership:
Work cross-functionally to execute short-term and long-term campaign development and brand development work. Maintain campaign schedule and budget. Creative Development:
Collaborate with external creative agency to deliver a comprehensive multi-stakeholder campaign strategy and execution. Collaboration:
Partner with external agencies/partners and internal teams including Media, Social Media, Privacy, Legal and Regulatory, E&C and CDDA to deliver a full campaign plan and assets. Lead within an IAT agency model. Asset Management:
Oversee campaign development and deliverables, track partnership assets, activation elements, and related approvals. Data Driven:
Partner with Advanced Analytics and Market Research on frameworks, metrics, learning agendas, and operationalizing deliverables across campaign assets. Agency Management:
Manage day-to-day agency relationships, set two-way expectations, build relationships with agency leads, and foster Team Lilly spirit. Risk Management:
Ensure compliance with marketing guidelines, policies, and procedures; maintain practices across Privacy, IT, Analytics, Legal and Regulatory. Financial Management:
Ensure strong budget management across the team. Basic Qualifications
Minimum of a bachelor’s degree Senior, seasoned professional with 5+ years’ experience in marketing, and/or in sports marketing and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide sponsorship for work authorization or visas for this role. Preferred Qualifications
Previous mass media campaign experience. Consumer Marketing experience is a plus. Prior Olympic experience is a plus. Pharma experience is a plus. Highly collaborative in nature with the ability to navigate a complex, layered organization. Self-starter, team player with a positive attitude; strong strategic thinking, analytical, and problem-solving skills. Self-directed with strong decision-making, project management, budgeting, and prioritization skills. Comfortable with change and ambiguity; able to resolve problems; capable of working in a dynamic environment. Inclusive leader with respect for a diverse team; strong verbal and written communications with high attention to detail. Other
Position is based onsite in Indianapolis, Indiana. Lilly is dedicated to equal opportunity in the workforce. If accommodation is needed to submit a resume, please complete the accommodation request form. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or other legally protected status. Our employee resource groups (ERGs) offer support networks open to all employees. Actual compensation will depend on education, experience, skills, and location. The anticipated wage for this position is $122,250 - $179,300. Full-time employees may be eligible for a company bonus and a comprehensive benefits program (401(k), pension, medical/dental/vision, flexible spending accounts, life insurance, time off, well-being benefits, etc.). Lilly reserves the right to modify compensation or benefits programs at its discretion. #WeAreLilly
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Associate Director - Marketing - Masterbrand role at
Eli Lilly and Company . Lilly is a global healthcare leader focused on discovering and delivering medicines to improve lives worldwide. The role reports to the Senior Director of Marketing and supports Masterbrand strategy, brand identity governance, and brand-related initiatives across the organization. Responsibilities
Leadership:
Work cross-functionally to execute short-term and long-term campaign development and brand development work. Maintain campaign schedule and budget. Creative Development:
Collaborate with external creative agency to deliver a comprehensive multi-stakeholder campaign strategy and execution. Collaboration:
Partner with external agencies/partners and internal teams including Media, Social Media, Privacy, Legal and Regulatory, E&C and CDDA to deliver a full campaign plan and assets. Lead within an IAT agency model. Asset Management:
Oversee campaign development and deliverables, track partnership assets, activation elements, and related approvals. Data Driven:
Partner with Advanced Analytics and Market Research on frameworks, metrics, learning agendas, and operationalizing deliverables across campaign assets. Agency Management:
Manage day-to-day agency relationships, set two-way expectations, build relationships with agency leads, and foster Team Lilly spirit. Risk Management:
Ensure compliance with marketing guidelines, policies, and procedures; maintain practices across Privacy, IT, Analytics, Legal and Regulatory. Financial Management:
Ensure strong budget management across the team. Basic Qualifications
Minimum of a bachelor’s degree Senior, seasoned professional with 5+ years’ experience in marketing, and/or in sports marketing and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide sponsorship for work authorization or visas for this role. Preferred Qualifications
Previous mass media campaign experience. Consumer Marketing experience is a plus. Prior Olympic experience is a plus. Pharma experience is a plus. Highly collaborative in nature with the ability to navigate a complex, layered organization. Self-starter, team player with a positive attitude; strong strategic thinking, analytical, and problem-solving skills. Self-directed with strong decision-making, project management, budgeting, and prioritization skills. Comfortable with change and ambiguity; able to resolve problems; capable of working in a dynamic environment. Inclusive leader with respect for a diverse team; strong verbal and written communications with high attention to detail. Other
Position is based onsite in Indianapolis, Indiana. Lilly is dedicated to equal opportunity in the workforce. If accommodation is needed to submit a resume, please complete the accommodation request form. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or other legally protected status. Our employee resource groups (ERGs) offer support networks open to all employees. Actual compensation will depend on education, experience, skills, and location. The anticipated wage for this position is $122,250 - $179,300. Full-time employees may be eligible for a company bonus and a comprehensive benefits program (401(k), pension, medical/dental/vision, flexible spending accounts, life insurance, time off, well-being benefits, etc.). Lilly reserves the right to modify compensation or benefits programs at its discretion. #WeAreLilly
#J-18808-Ljbffr