Humana Inc
Associate Director, Local Marketing
Humana Inc, Los Angeles, California, United States, 90079
Overview
This role leads the development and execution of localized marketing strategies across Humana’s key markets. You’ll collaborate closely with Media, Portfolio, Brand marketing and external partners to deliver campaigns that reflect local dynamics, drive acquisitions, and support business goals.
Responsibilities Develop and execute local marketing strategies promoting Humana’s plan offerings and provider network that support efficient member acquisition across targeted geographies
Design and manage omni-channel campaigns, including community events, local media, grassroots outreach, and digital activations
Ensure brand consistency and compliance across all local marketing creative efforts, aligning with enterprise standards and regulatory guidelines
Leverage data and insights to tailor messaging and optimize campaign performance by market
Innovate creative development and testing approach leveraging cutting edge tools including AI
Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives
Collaborate cross-functionally with Media, Portfolio, Brand Marketing, Product, Clinical, and Sales teams to ensure alignment and maximize impact
Present strategies and results to senior leadership, influencing investment and regional marketing priorities
Impact
This role is essential to Humana’s ability to connect with prospects in a meaningful, locally relevant way. Your leadership will help ensure our marketing efforts reflect the communities we serve—driving stronger engagement, trust, and health outcomes.
Required Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field or equivalent years of required experience.
8+ years of professional experience in marketing, with a track record in regional or local strategy development, campaign execution, and partnership management—ideally within healthcare or other regulated industries.
3+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives.
Strong proficiency with digital and traditional marketing channels, analytics, and budget oversight.
Excellent written and verbal communication skills for stakeholder, community, and executive engagement.
Preferred Qualifications Master’s degree in Marketing, Business, or a related discipline.
Experience leveraging market analytics and consumer insights to shape localized growth strategies.
Familiarity with CRM platforms, marketing automation, and segmentation technology.
Proven success cultivating strategic relationships with local organizations and community partners.
Additional Information
To ensure Home or Hybrid Home / Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule
40 hours per week
Pay
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year. This job is eligible for a bonus incentive plan.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries offer competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Benefits include medical, dental and vision coverage, 401(k) with employer match, time off, disability, life insurance, and more.
About us
Humana, Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. Equal Opportunity Employer. Humana does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with federal civil rights laws and offer language interpreter services.
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This role leads the development and execution of localized marketing strategies across Humana’s key markets. You’ll collaborate closely with Media, Portfolio, Brand marketing and external partners to deliver campaigns that reflect local dynamics, drive acquisitions, and support business goals.
Responsibilities Develop and execute local marketing strategies promoting Humana’s plan offerings and provider network that support efficient member acquisition across targeted geographies
Design and manage omni-channel campaigns, including community events, local media, grassroots outreach, and digital activations
Ensure brand consistency and compliance across all local marketing creative efforts, aligning with enterprise standards and regulatory guidelines
Leverage data and insights to tailor messaging and optimize campaign performance by market
Innovate creative development and testing approach leveraging cutting edge tools including AI
Manage agency and vendor relationships, ensuring timely, high-quality execution of local initiatives
Collaborate cross-functionally with Media, Portfolio, Brand Marketing, Product, Clinical, and Sales teams to ensure alignment and maximize impact
Present strategies and results to senior leadership, influencing investment and regional marketing priorities
Impact
This role is essential to Humana’s ability to connect with prospects in a meaningful, locally relevant way. Your leadership will help ensure our marketing efforts reflect the communities we serve—driving stronger engagement, trust, and health outcomes.
Required Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field or equivalent years of required experience.
8+ years of professional experience in marketing, with a track record in regional or local strategy development, campaign execution, and partnership management—ideally within healthcare or other regulated industries.
3+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives.
Strong proficiency with digital and traditional marketing channels, analytics, and budget oversight.
Excellent written and verbal communication skills for stakeholder, community, and executive engagement.
Preferred Qualifications Master’s degree in Marketing, Business, or a related discipline.
Experience leveraging market analytics and consumer insights to shape localized growth strategies.
Familiarity with CRM platforms, marketing automation, and segmentation technology.
Proven success cultivating strategic relationships with local organizations and community partners.
Additional Information
To ensure Home or Hybrid Home / Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule
40 hours per week
Pay
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year. This job is eligible for a bonus incentive plan.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries offer competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Benefits include medical, dental and vision coverage, 401(k) with employer match, time off, disability, life insurance, and more.
About us
Humana, Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. Equal Opportunity Employer. Humana does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with federal civil rights laws and offer language interpreter services.
#J-18808-Ljbffr