Goldman Sachs
AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chica
Goldman Sachs, Chicago, Illinois, United States, 60290
Overview
AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL Marcus by Goldman Sachs is the firm's direct-to-consumer business. Marcus combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. Your Impact
As an associate on the acquisition marketing team you will create, manage, and execute paid media campaigns across a number of different channels aimed at driving new customer acquisition. You will own the end-to-end strategy/planning, execution, optimization, budget management, analysis and reporting for our team. You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. You will interact and work with Product, Pricing, Legal & Compliance, Analytics, and Tech among others. This opportunity is for a 2026 start. Responsibilities
Develop media plans for campaigns against business goals to execute multiple paid media channels Develop in coordination with other marketing team members short and long term digital advertising strategy with the goal of driving new customer acquisition Lead influencer marketing initiative with paid media amplification Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed Lead marketing technology strategy including cookie-less solutions Manage marketing/technology vendor relationships Provide recommendations around areas of new opportunity for traffic growth to the website Basic Qualifications
Bachelor’s degree in relevant field 5+ years of experience working on digital marketing campaigns Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display, and Online Video Experience managing multiple channels/campaigns at one time Experience analyzing and reporting on KPIs for digital marketing channels Experience working with vendors and supporting vendor relationships Strong analytical skills, ideally web analytics Excellent communication and presentation skills Strong problem-solving and project management skills Experience with GMP (CM, DV360, GA360, SA360, Google Ads), Facebook, and other marketing platforms Proficiency with Google Analytics, Adobe Analytics, and other analytics software Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html The Goldman Sachs Group, Inc., 2023. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. Employment details
Seniority level: Associate Employment type: Full-time Job function: Other Referrals increase your chances of interviewing at Goldman Sachs by 2x Sign in to set job alerts for “AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL” roles.
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AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL Marcus by Goldman Sachs is the firm's direct-to-consumer business. Marcus combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. Your Impact
As an associate on the acquisition marketing team you will create, manage, and execute paid media campaigns across a number of different channels aimed at driving new customer acquisition. You will own the end-to-end strategy/planning, execution, optimization, budget management, analysis and reporting for our team. You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. You will interact and work with Product, Pricing, Legal & Compliance, Analytics, and Tech among others. This opportunity is for a 2026 start. Responsibilities
Develop media plans for campaigns against business goals to execute multiple paid media channels Develop in coordination with other marketing team members short and long term digital advertising strategy with the goal of driving new customer acquisition Lead influencer marketing initiative with paid media amplification Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence Review and analyze campaign performance on daily, weekly, and monthly basis; develop reporting dashboards and conduct deep dive analysis as needed Lead marketing technology strategy including cookie-less solutions Manage marketing/technology vendor relationships Provide recommendations around areas of new opportunity for traffic growth to the website Basic Qualifications
Bachelor’s degree in relevant field 5+ years of experience working on digital marketing campaigns Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display, and Online Video Experience managing multiple channels/campaigns at one time Experience analyzing and reporting on KPIs for digital marketing channels Experience working with vendors and supporting vendor relationships Strong analytical skills, ideally web analytics Excellent communication and presentation skills Strong problem-solving and project management skills Experience with GMP (CM, DV360, GA360, SA360, Google Ads), Facebook, and other marketing platforms Proficiency with Google Analytics, Adobe Analytics, and other analytics software Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html The Goldman Sachs Group, Inc., 2023. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. Employment details
Seniority level: Associate Employment type: Full-time Job function: Other Referrals increase your chances of interviewing at Goldman Sachs by 2x Sign in to set job alerts for “AWM, Marcus by Goldman Sachs, Paid Media Acquisition Marketing, Associate, Chicago, IL” roles.
#J-18808-Ljbffr