Build-A-Bear Workshop
Overview
Build-A-Bear is seeking a highly experienced and strategic VP, Communications & PR to join our dynamic team. We are a multi-channel, site-based experience and entertainment company focused on creating memorable experiences and emotional connections with our audiences. The VP of Communications and Public Relations is a strategic leader and brand storyteller who shapes Build-A-Bear's reputation, strengthens emotional connections, and amplifies our purpose-driven mission. Through bold storytelling, innovative public relations, and data-driven insights, this role ensures consistent messaging that deepens loyalty, mobilizes advocates, and inspires both internal and external audiences. Responsibilities
Architect and lead a forward-thinking communications and PR strategy aligned with enterprise growth objectives, elevating Build-A-Bear's voice in the marketplace. Champion the brand story across all channels—corporate, consumer, and crisis—ensuring every message fuels engagement and reflects our brand promise. Inspire, mentor, and empower a high-performing Communications/PR team to deliver breakthrough results. Build and nurture relationships with top-tier media, cultural influencers, and industry thought leaders to expand reach and relevance. Serve as the primary spokesperson and trusted brand ambassador, embodying Build-A-Bear's values and vision in every interaction. Lead reputation management and crisis communication, safeguarding brand trust with agility and composure. Integrate cross-functional partnerships with Marketing, Licensing, Merchandising, and Creative to amplify storytelling across consumer touchpoints. Leverage analytics and insights to optimize campaigns, drive awareness, and demonstrate ROI. Steer strategic investment of budgets and resources to maximize impact and efficiency. Provide executive counsel on corporate messaging, leadership visibility, and narrative development. Spot and activate emerging opportunities in media, culture, and technology to keep Build-A-Bear at the forefront of relevance. Required Qualifications
Bachelor's degree in Communications, Public Relations, Journalism, or related field (Business Administration, Marketing). 10 years of senior leadership experience in PR, corporate communications, or media relations, preferably with consumer-facing brands. Proven expertise in strategic communications, media relations, and brand storytelling. Strong background in executive visibility, reputation management, and crisis communications. Exceptional writing and narrative development skills. Proficiency in Microsoft Office and digital communication platforms across social media channels (Instagram, LinkedIn, Facebook, etc.). Preferred Qualifications
MBA or Master's Degree in Communications, Public Relations, Journalism, English, or Marketing. 10+ years in senior management experience in a public relations agency or similar. Track record of shaping brand narratives that deliver cultural impact and business growth. Behavioral Traits For Success
Leads with a confident extraverted style that can enliven, engage, and positively impact individuals and groups. Driven to achieve outstanding results. Enjoys meeting and interacting with new people. Displays strong initiative and self-direction. Comfortable making rapid decisions in ambiguous situations. Motivated to build high-performing people and teams. Maintains a positive outlook when encountering challenging circumstances. Thrives in creating a fun and interactive experiences—able to remain calm under pressure. Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs. Hybrid work schedule. Corporate Office located in St. Louis, MO. Limited Domestic Travel. Your Performance Will Be Measured On
Drive measurable brand awareness, loyalty, and advocacy. Build and sustain a high-impact Communications/PR team. Deliver flawless execution in messaging, accuracy, and timeliness. Represent Build-A-Bear with authenticity and alignment to our mission, vision, and values. Anticipate and mitigate risks while elevating reputation. Influence market perception and stakeholder confidence. Champion consumer engagement and cultural relevance. Stakeholder Feedback.
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Build-A-Bear is seeking a highly experienced and strategic VP, Communications & PR to join our dynamic team. We are a multi-channel, site-based experience and entertainment company focused on creating memorable experiences and emotional connections with our audiences. The VP of Communications and Public Relations is a strategic leader and brand storyteller who shapes Build-A-Bear's reputation, strengthens emotional connections, and amplifies our purpose-driven mission. Through bold storytelling, innovative public relations, and data-driven insights, this role ensures consistent messaging that deepens loyalty, mobilizes advocates, and inspires both internal and external audiences. Responsibilities
Architect and lead a forward-thinking communications and PR strategy aligned with enterprise growth objectives, elevating Build-A-Bear's voice in the marketplace. Champion the brand story across all channels—corporate, consumer, and crisis—ensuring every message fuels engagement and reflects our brand promise. Inspire, mentor, and empower a high-performing Communications/PR team to deliver breakthrough results. Build and nurture relationships with top-tier media, cultural influencers, and industry thought leaders to expand reach and relevance. Serve as the primary spokesperson and trusted brand ambassador, embodying Build-A-Bear's values and vision in every interaction. Lead reputation management and crisis communication, safeguarding brand trust with agility and composure. Integrate cross-functional partnerships with Marketing, Licensing, Merchandising, and Creative to amplify storytelling across consumer touchpoints. Leverage analytics and insights to optimize campaigns, drive awareness, and demonstrate ROI. Steer strategic investment of budgets and resources to maximize impact and efficiency. Provide executive counsel on corporate messaging, leadership visibility, and narrative development. Spot and activate emerging opportunities in media, culture, and technology to keep Build-A-Bear at the forefront of relevance. Required Qualifications
Bachelor's degree in Communications, Public Relations, Journalism, or related field (Business Administration, Marketing). 10 years of senior leadership experience in PR, corporate communications, or media relations, preferably with consumer-facing brands. Proven expertise in strategic communications, media relations, and brand storytelling. Strong background in executive visibility, reputation management, and crisis communications. Exceptional writing and narrative development skills. Proficiency in Microsoft Office and digital communication platforms across social media channels (Instagram, LinkedIn, Facebook, etc.). Preferred Qualifications
MBA or Master's Degree in Communications, Public Relations, Journalism, English, or Marketing. 10+ years in senior management experience in a public relations agency or similar. Track record of shaping brand narratives that deliver cultural impact and business growth. Behavioral Traits For Success
Leads with a confident extraverted style that can enliven, engage, and positively impact individuals and groups. Driven to achieve outstanding results. Enjoys meeting and interacting with new people. Displays strong initiative and self-direction. Comfortable making rapid decisions in ambiguous situations. Motivated to build high-performing people and teams. Maintains a positive outlook when encountering challenging circumstances. Thrives in creating a fun and interactive experiences—able to remain calm under pressure. Working Environment
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs. Hybrid work schedule. Corporate Office located in St. Louis, MO. Limited Domestic Travel. Your Performance Will Be Measured On
Drive measurable brand awareness, loyalty, and advocacy. Build and sustain a high-impact Communications/PR team. Deliver flawless execution in messaging, accuracy, and timeliness. Represent Build-A-Bear with authenticity and alignment to our mission, vision, and values. Anticipate and mitigate risks while elevating reputation. Influence market perception and stakeholder confidence. Champion consumer engagement and cultural relevance. Stakeholder Feedback.
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