Brooklyn Academy of Music via TOC Arts Partners
Vice President of Marketing and Communications
Brooklyn Academy of Music via TOC Arts Partners, New York, New York, us, 10261
Vice President of Marketing and Communications
Position Profile About the Opportunity BAM (Brooklyn Academy of Music) stands at an important moment of transformation and rebirth. Like many cultural organizations rebounding from the pandemic, BAM has been developing new practices and regaining momentum with audiences. With sustained capacity to program a broad array of distinguished artists, a commitment to engaging the public in a variety of artistic formats including performing arts and film programming, and an ability to present captivating long-running theater productions, BAM continues to possess remarkable opportunities to bring audiences together for both extraordinary and everyday artistic experiences. BAM remains one of the most unique and impactful performing arts centers not just in New York City, but across the country and globe. To further enhance the standing of this legacy institution and embrace a new era of artist and audience connection, BAM seeks a forward-thinking, and tenacious Vice President of Marketing and Communications to join the senior leadership team and manage the department charged with marketing, creative services, ticket services, market research/audience data analysis, revenue forecasting, communications, and brand storytelling. This Vice President will work in close partnership with the Artistic Director, Producer and Chief Programming Operations Officer, and Vice President of Advancement to promote the ambitious and diverse programming for which BAM is known. Reporting to the President and serving as a key member of the senior leadership team, the Vice President of Marketing and Communications also interacts with an engaged Board. The successful candidate must have a passion for the performing arts and film, an admiration for BAM’s history and its place in the national and local cultural landscape, and an excitement for growing and sustaining a vibrant and diverse audience base. The Vice President of Marketing and Communications will be a strong manager and mentor, ready to bolster the morale and strengthen collaborations of a marketing team dedicated to the organization’s mission. They should be deeply knowledgeable in traditional marketing tools and strategies and yet adaptive and eager to experiment with new channels and practices. As a leader and manager, they should be capable of moving from a strategic mindset to an operational approach to collaborate with colleagues and external partners. They should be eager to think holistically about revenue for the organization, maintaining a close partnership with Advancement and helping to lead BAM into its next chapter of vibrancy and impact. About BAM A world-class home for adventurous artists, audiences, and ideas, BAM is North America’s oldest multi-disciplinary arts center, showcasing the work of emerging artists and modern icons. For more than 160 years, BAM has been a thriving urban multi-arts complex renowned for presenting an unparalleled roster of visionary and cutting-edge dance, theater, music, opera, visual arts, literature, and film engagements. Attracting more than 750,000 people annually to its home in Brooklyn, BAM provides a welcoming cultural stage and meeting place for global and local communities of all backgrounds. BAM’s distinctive multi-theater campus is alive year-round with inspired new engagements and signature programs, including Next Wave, DanceAfrica, a repertory film program, and educational and humanities programs. For more information visit BAM.org. Job Description The Vice President of Marketing leads a dedicated team (17+ staffers) to build a rigorous marketing plan and implement innovative tactics that amplify BAM’s position as a celebrated and influential cultural institution. This role works across the organization to develop marketing and communications strategies and oversees campaigns that strengthen the BAM brand, drive program awareness, expand and diversify the audience, and achieve revenue goals. Key Opportunities and Result Areas Strategic Leadership Build brand awareness and ensure consistency of BAM’s voice across channels and touchpoints Understand the program strategy and work with the artistic team to engage audiences across performance and film programming Partner with Advancement to align marketing and fundraising strategies to inspire philanthropic investment alongside ticket sales Collaborate with senior leadership on long-term audience growth, revenue strategies, and institutional positioning Team & Department Oversight Develop, manage, motivate, and retain a high-performing team, including marketing, creative services, ticket services, communications, social media, and marketing operations staff Foster a collaborative, creative, and data-informed culture Provide leadership and coordination of marketing functions for workflow efficiencies Oversee the Division’s planning/budgeting, develop revenue projections and re-forecasting for ticketed programs Brand Marketing & Management Articulate and implement brand and storytelling strategies to secure BAM’s reputation as a premier cultural institution Maintain brand consistency across all consumer touch points and activate brand ethos across channels Campaign Development & Execution Oversee multi-channel marketing and communications campaigns for all programs Collaborate with Advancement on integrated campaigns to support grassroots giving, membership, and patron opportunities Integrate direct marketing, advertising, social, promotions, and communications to maximize reach and impact Audience Insights & Analytics Use audience research and data analytics to inform strategy and optimize campaigns Monitor sales and engagement metrics and adjust tactics in real time Revenue & Growth Expand and diversify audiences to meet attendance and revenue goals Deepen engagement with existing audiences for repeat attendance and loyalty Collaborate with Development to drive membership sales and donor/sponsor engagement Develop new revenue streams and expand existing ones (e.g., venue rentals and merchandise) Duties and Responsibilities Communication & Partnership Lead BAM's marketing strategy, reporting to the President Collaborate with leadership on strategic planning for audience development and revenue growth Collaborate with BAM's Artistic Director, Producer, VP of Advancement and CFO to align marketing with programming and fundraising goals; work with cross-functional teams Hire, manage, mentor, and guide a diverse team; develop three direct reports and foster a culture of collaboration, accountability, and high performance Measure and report on marketing effectiveness to leadership and the Board of Trustees Cultivate relationships with media partners and community organizations Oversight of Strategies, Tactics, & Goals Develop annual marketing plans and budgets; track spending and drive expense efficiency Oversee audience segmentation and targeting to engage priority segments Grow ticket revenue and attendance with pricing strategies, including dynamic pricing and discounts Develop and implement campaigns with internal teams and external partners to drive awareness, attendance, and revenue Conceive and implement campaigns to support all program verticals and BAM festivals Maintaining Systems for a Strong Department Develop and implement systems to increase team effectiveness Use data from artistic, production, and sales data to create revenue projections and adjustments Develop a framework for data-driven marketing strategies and optimize media buys Foster a culture of innovation and experimentation in marketing Stay abreast of marketing trends and technologies in the arts Manage promotional material and publications and oversee creative production for events Ensure technology supports marketing goals and inclusion/accessibility in the arts Qualifications 10+ years of experience as a marketing lead in an in-house brand or arts non-profit of similar scale Proven track record of large-scale, multi-channel campaigns in the cultural sector Expertise in digital marketing, audience development, and brand strategy; balance creative vision with data-driven decisions Strong leadership with ability to mentor a diverse marketing team Translate artistic and brand vision into compelling campaigns Excellent collaborative skills and experience working across departments and with external partners Proficiency in marketing technologies, CRM systems, and digital platforms Strong analytical and problem-solving skills Exceptional written and verbal communication; adapt style to the audience Experience in budget management and resource allocation Knowledge of current trends in arts marketing and audience development Commitment to diversity, equity, and inclusion in the arts Flexible, fast-paced, able to manage multiple projects Passion for BAM’s mission and contemporary performing arts Familiarity with the New York arts landscape preferred Good sense of humor Ability to follow BAM’s hybrid work policy (at least two days per week in the office, subject to change) Working Conditions Category 2- Administrative work with walking Compensation The salary for this position is $235,000-250,000. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM’s programming. The office location is the Peter Jay Sharp Building, 30 Lafayette Avenue, Brooklyn, NY. BAM is an equal opportunity employer and does not discriminate on the basis of race, religion, creed, color, national origin, ancestry, citizenship status, sex, military/veteran status, age, marital/family status, sexual orientation, gender identity or expression, or other protected characteristics. Employees with questions or concerns about equal employment opportunities are encouraged to contact the HR Department. Application Instructions The Vice President of Marketing and Communications search is being conducted by TOC Arts Partners. The search is led by Brenna Thomas, with support from the TOC Arts Partners team. To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile, why you consider yourself a good fit, and anything else you’d like us to know about your qualifications that may not be present in your resume. For general questions or nominations, please contact searchteam@tocartspartners.com. No phone calls, please. Specific questions about the position may be directed to Brenna Thomas at the email above. Applications will be accepted until the role is filled. We encourage you to apply by October 13, 2025, for priority consideration. Interviews may begin at any time. Applying before the priority deadline does not guarantee an interview; all applicants will receive a response regarding status. No phone calls, please. Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive listing of duties. It may be subject to change at any time.
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Position Profile About the Opportunity BAM (Brooklyn Academy of Music) stands at an important moment of transformation and rebirth. Like many cultural organizations rebounding from the pandemic, BAM has been developing new practices and regaining momentum with audiences. With sustained capacity to program a broad array of distinguished artists, a commitment to engaging the public in a variety of artistic formats including performing arts and film programming, and an ability to present captivating long-running theater productions, BAM continues to possess remarkable opportunities to bring audiences together for both extraordinary and everyday artistic experiences. BAM remains one of the most unique and impactful performing arts centers not just in New York City, but across the country and globe. To further enhance the standing of this legacy institution and embrace a new era of artist and audience connection, BAM seeks a forward-thinking, and tenacious Vice President of Marketing and Communications to join the senior leadership team and manage the department charged with marketing, creative services, ticket services, market research/audience data analysis, revenue forecasting, communications, and brand storytelling. This Vice President will work in close partnership with the Artistic Director, Producer and Chief Programming Operations Officer, and Vice President of Advancement to promote the ambitious and diverse programming for which BAM is known. Reporting to the President and serving as a key member of the senior leadership team, the Vice President of Marketing and Communications also interacts with an engaged Board. The successful candidate must have a passion for the performing arts and film, an admiration for BAM’s history and its place in the national and local cultural landscape, and an excitement for growing and sustaining a vibrant and diverse audience base. The Vice President of Marketing and Communications will be a strong manager and mentor, ready to bolster the morale and strengthen collaborations of a marketing team dedicated to the organization’s mission. They should be deeply knowledgeable in traditional marketing tools and strategies and yet adaptive and eager to experiment with new channels and practices. As a leader and manager, they should be capable of moving from a strategic mindset to an operational approach to collaborate with colleagues and external partners. They should be eager to think holistically about revenue for the organization, maintaining a close partnership with Advancement and helping to lead BAM into its next chapter of vibrancy and impact. About BAM A world-class home for adventurous artists, audiences, and ideas, BAM is North America’s oldest multi-disciplinary arts center, showcasing the work of emerging artists and modern icons. For more than 160 years, BAM has been a thriving urban multi-arts complex renowned for presenting an unparalleled roster of visionary and cutting-edge dance, theater, music, opera, visual arts, literature, and film engagements. Attracting more than 750,000 people annually to its home in Brooklyn, BAM provides a welcoming cultural stage and meeting place for global and local communities of all backgrounds. BAM’s distinctive multi-theater campus is alive year-round with inspired new engagements and signature programs, including Next Wave, DanceAfrica, a repertory film program, and educational and humanities programs. For more information visit BAM.org. Job Description The Vice President of Marketing leads a dedicated team (17+ staffers) to build a rigorous marketing plan and implement innovative tactics that amplify BAM’s position as a celebrated and influential cultural institution. This role works across the organization to develop marketing and communications strategies and oversees campaigns that strengthen the BAM brand, drive program awareness, expand and diversify the audience, and achieve revenue goals. Key Opportunities and Result Areas Strategic Leadership Build brand awareness and ensure consistency of BAM’s voice across channels and touchpoints Understand the program strategy and work with the artistic team to engage audiences across performance and film programming Partner with Advancement to align marketing and fundraising strategies to inspire philanthropic investment alongside ticket sales Collaborate with senior leadership on long-term audience growth, revenue strategies, and institutional positioning Team & Department Oversight Develop, manage, motivate, and retain a high-performing team, including marketing, creative services, ticket services, communications, social media, and marketing operations staff Foster a collaborative, creative, and data-informed culture Provide leadership and coordination of marketing functions for workflow efficiencies Oversee the Division’s planning/budgeting, develop revenue projections and re-forecasting for ticketed programs Brand Marketing & Management Articulate and implement brand and storytelling strategies to secure BAM’s reputation as a premier cultural institution Maintain brand consistency across all consumer touch points and activate brand ethos across channels Campaign Development & Execution Oversee multi-channel marketing and communications campaigns for all programs Collaborate with Advancement on integrated campaigns to support grassroots giving, membership, and patron opportunities Integrate direct marketing, advertising, social, promotions, and communications to maximize reach and impact Audience Insights & Analytics Use audience research and data analytics to inform strategy and optimize campaigns Monitor sales and engagement metrics and adjust tactics in real time Revenue & Growth Expand and diversify audiences to meet attendance and revenue goals Deepen engagement with existing audiences for repeat attendance and loyalty Collaborate with Development to drive membership sales and donor/sponsor engagement Develop new revenue streams and expand existing ones (e.g., venue rentals and merchandise) Duties and Responsibilities Communication & Partnership Lead BAM's marketing strategy, reporting to the President Collaborate with leadership on strategic planning for audience development and revenue growth Collaborate with BAM's Artistic Director, Producer, VP of Advancement and CFO to align marketing with programming and fundraising goals; work with cross-functional teams Hire, manage, mentor, and guide a diverse team; develop three direct reports and foster a culture of collaboration, accountability, and high performance Measure and report on marketing effectiveness to leadership and the Board of Trustees Cultivate relationships with media partners and community organizations Oversight of Strategies, Tactics, & Goals Develop annual marketing plans and budgets; track spending and drive expense efficiency Oversee audience segmentation and targeting to engage priority segments Grow ticket revenue and attendance with pricing strategies, including dynamic pricing and discounts Develop and implement campaigns with internal teams and external partners to drive awareness, attendance, and revenue Conceive and implement campaigns to support all program verticals and BAM festivals Maintaining Systems for a Strong Department Develop and implement systems to increase team effectiveness Use data from artistic, production, and sales data to create revenue projections and adjustments Develop a framework for data-driven marketing strategies and optimize media buys Foster a culture of innovation and experimentation in marketing Stay abreast of marketing trends and technologies in the arts Manage promotional material and publications and oversee creative production for events Ensure technology supports marketing goals and inclusion/accessibility in the arts Qualifications 10+ years of experience as a marketing lead in an in-house brand or arts non-profit of similar scale Proven track record of large-scale, multi-channel campaigns in the cultural sector Expertise in digital marketing, audience development, and brand strategy; balance creative vision with data-driven decisions Strong leadership with ability to mentor a diverse marketing team Translate artistic and brand vision into compelling campaigns Excellent collaborative skills and experience working across departments and with external partners Proficiency in marketing technologies, CRM systems, and digital platforms Strong analytical and problem-solving skills Exceptional written and verbal communication; adapt style to the audience Experience in budget management and resource allocation Knowledge of current trends in arts marketing and audience development Commitment to diversity, equity, and inclusion in the arts Flexible, fast-paced, able to manage multiple projects Passion for BAM’s mission and contemporary performing arts Familiarity with the New York arts landscape preferred Good sense of humor Ability to follow BAM’s hybrid work policy (at least two days per week in the office, subject to change) Working Conditions Category 2- Administrative work with walking Compensation The salary for this position is $235,000-250,000. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM’s programming. The office location is the Peter Jay Sharp Building, 30 Lafayette Avenue, Brooklyn, NY. BAM is an equal opportunity employer and does not discriminate on the basis of race, religion, creed, color, national origin, ancestry, citizenship status, sex, military/veteran status, age, marital/family status, sexual orientation, gender identity or expression, or other protected characteristics. Employees with questions or concerns about equal employment opportunities are encouraged to contact the HR Department. Application Instructions The Vice President of Marketing and Communications search is being conducted by TOC Arts Partners. The search is led by Brenna Thomas, with support from the TOC Arts Partners team. To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile, why you consider yourself a good fit, and anything else you’d like us to know about your qualifications that may not be present in your resume. For general questions or nominations, please contact searchteam@tocartspartners.com. No phone calls, please. Specific questions about the position may be directed to Brenna Thomas at the email above. Applications will be accepted until the role is filled. We encourage you to apply by October 13, 2025, for priority consideration. Interviews may begin at any time. Applying before the priority deadline does not guarantee an interview; all applicants will receive a response regarding status. No phone calls, please. Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive listing of duties. It may be subject to change at any time.
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