Children's Hospital Los Angeles (CHLA)
Executive Director - Strategic Marketing & Engagement / Full-time / Days
Children's Hospital Los Angeles (CHLA), Portland, Oregon, United States, 97204
Overview
This is a remote position. In accordance with CHLA policy, candidates must establish primary residency in California prior to their start date. Purpose Statement/Position Summary
Children’s Hospital Los Angeles (CHLA) is a nationally recognized leader in pediatric healthcare, known for its best in-class marketing and communications function. We are seeking a strategic and visionary leader to fill the role of Executive Director of Strategic Marketing and Provider Engagement. This role will drive the strategic development, execution, and optimization of comprehensive marketing efforts, clinical marketing campaigns, service line marketing campaigns, brand promotion, and agency management initiatives aligned with CHLA’s growth and business objectives. As a key member of CHLA’s MarCom leadership team, you will oversee all aspects of the consumer decision journey—from awareness to loyalty—with a focus on increasing patient, family, and provider engagement and developing strategic partnerships for CHLA. Your responsibilities will include crafting and executing innovative, data-driven marketing campaigns that resonate with diverse audiences, including patients, donors, referrers, and healthcare providers, while ensuring alignment with CHLA’s strategic goals. Additionally, you will lead the development and management of a national and market-based pre-patient journey strategy to engage parents of children with complex needs and guide them to CHLA. You should bring a game-changing attitude, understand constituent motivations and buying patterns, and strive to impact the organization while evolving the team’s roles and capabilities to meet CHLA’s goals. Responsibilities
Lead the strategic development, execution, and optimization of marketing campaigns and clinical marketing — including referral campaigns — ensuring alignment with CHLA’s growth objectives. Strategically allocate marketing resources to maximize impact, ROI, and donor engagement across diverse target audiences. Drive business growth by monitoring, adapting, and enhancing campaign performance based on KPIs, while integrating insights from healthcare, nonprofit, academic medicine, and philanthropy trends. Build and nurture strategic partnerships with media, consumer, and nonprofit organizations. Oversee and mentor the marketing strategy teams, fostering a culture of innovation and excellence while evolving team roles to meet CHLA’s needs. Develop and sustain cross-functional partnerships with senior leaders, clinical teams, and business units to ensure strategic alignment and inform future marketing and fundraising initiatives. Collaborate with CHLA leaders across the organization to advance growth goals and long-term plans. Minimum Qualifications/Work Experience
10+ years of experience driving successful marketing efforts in a matrixed organization. Academic medicine healthcare experience preferred; pediatric academic medicine experience is a plus. Strong business acumen with understanding of digital media, online advertising platforms, and related metrics. Strategic thinker able to develop and implement marketing plans to meet multi-faceted objectives. Ability to understand target audiences’ motivations, buying patterns, and psychographics. Experience in digital marketing is a plus. Solid knowledge of qualitative and quantitative research methodologies and digital marketing techniques for lead generation. Proficiency in data retrieval and analytics tools (e.g., Google Analytics) to measure ROI and drive adoption. Proven success in growth and engagement strategies, including customer acquisition. Strong grounding in marketing fundamentals: social media, SEO/SEM, CRM, A/B testing, landing page optimization, customer segmentation, and journey mapping. Creative and strategic thinker with a commitment to pediatric healthcare and CHLA values. Excellent written and verbal communication skills and ability to present complex information clearly. Experience collaborating with cross-functional teams and managing external partnerships. Education/Licensure/Certification
Bachelor’s degree in business, marketing, communications, design, or a related field required. Master’s degree in communications, public affairs, marketing, or a related field preferred. Pay Scale Information
$178,360.00-$305,760.00 Final pay determination may vary based on education and experience. CHLA offers a competitive compensation package and robust benefits. About CHLA
CHLA is a leader in pediatric and adolescent health. As a premier Magnet teaching hospital, CHLA emphasizes learning, compassionate care, and thought leadership. CHLA is affiliated with the Keck School of Medicine of USC since 1932. CHLA is an Equal Employment Opportunity employer and evaluates applicants without regard to race, color, religion, creed, national origin, sex, gender identity, age, disability, sexual orientation, marital status, veteran status, genetic information, or any other legally protected basis. Reasonable accommodation is available for applicants with disabilities under applicable laws.
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This is a remote position. In accordance with CHLA policy, candidates must establish primary residency in California prior to their start date. Purpose Statement/Position Summary
Children’s Hospital Los Angeles (CHLA) is a nationally recognized leader in pediatric healthcare, known for its best in-class marketing and communications function. We are seeking a strategic and visionary leader to fill the role of Executive Director of Strategic Marketing and Provider Engagement. This role will drive the strategic development, execution, and optimization of comprehensive marketing efforts, clinical marketing campaigns, service line marketing campaigns, brand promotion, and agency management initiatives aligned with CHLA’s growth and business objectives. As a key member of CHLA’s MarCom leadership team, you will oversee all aspects of the consumer decision journey—from awareness to loyalty—with a focus on increasing patient, family, and provider engagement and developing strategic partnerships for CHLA. Your responsibilities will include crafting and executing innovative, data-driven marketing campaigns that resonate with diverse audiences, including patients, donors, referrers, and healthcare providers, while ensuring alignment with CHLA’s strategic goals. Additionally, you will lead the development and management of a national and market-based pre-patient journey strategy to engage parents of children with complex needs and guide them to CHLA. You should bring a game-changing attitude, understand constituent motivations and buying patterns, and strive to impact the organization while evolving the team’s roles and capabilities to meet CHLA’s goals. Responsibilities
Lead the strategic development, execution, and optimization of marketing campaigns and clinical marketing — including referral campaigns — ensuring alignment with CHLA’s growth objectives. Strategically allocate marketing resources to maximize impact, ROI, and donor engagement across diverse target audiences. Drive business growth by monitoring, adapting, and enhancing campaign performance based on KPIs, while integrating insights from healthcare, nonprofit, academic medicine, and philanthropy trends. Build and nurture strategic partnerships with media, consumer, and nonprofit organizations. Oversee and mentor the marketing strategy teams, fostering a culture of innovation and excellence while evolving team roles to meet CHLA’s needs. Develop and sustain cross-functional partnerships with senior leaders, clinical teams, and business units to ensure strategic alignment and inform future marketing and fundraising initiatives. Collaborate with CHLA leaders across the organization to advance growth goals and long-term plans. Minimum Qualifications/Work Experience
10+ years of experience driving successful marketing efforts in a matrixed organization. Academic medicine healthcare experience preferred; pediatric academic medicine experience is a plus. Strong business acumen with understanding of digital media, online advertising platforms, and related metrics. Strategic thinker able to develop and implement marketing plans to meet multi-faceted objectives. Ability to understand target audiences’ motivations, buying patterns, and psychographics. Experience in digital marketing is a plus. Solid knowledge of qualitative and quantitative research methodologies and digital marketing techniques for lead generation. Proficiency in data retrieval and analytics tools (e.g., Google Analytics) to measure ROI and drive adoption. Proven success in growth and engagement strategies, including customer acquisition. Strong grounding in marketing fundamentals: social media, SEO/SEM, CRM, A/B testing, landing page optimization, customer segmentation, and journey mapping. Creative and strategic thinker with a commitment to pediatric healthcare and CHLA values. Excellent written and verbal communication skills and ability to present complex information clearly. Experience collaborating with cross-functional teams and managing external partnerships. Education/Licensure/Certification
Bachelor’s degree in business, marketing, communications, design, or a related field required. Master’s degree in communications, public affairs, marketing, or a related field preferred. Pay Scale Information
$178,360.00-$305,760.00 Final pay determination may vary based on education and experience. CHLA offers a competitive compensation package and robust benefits. About CHLA
CHLA is a leader in pediatric and adolescent health. As a premier Magnet teaching hospital, CHLA emphasizes learning, compassionate care, and thought leadership. CHLA is affiliated with the Keck School of Medicine of USC since 1932. CHLA is an Equal Employment Opportunity employer and evaluates applicants without regard to race, color, religion, creed, national origin, sex, gender identity, age, disability, sexual orientation, marital status, veteran status, genetic information, or any other legally protected basis. Reasonable accommodation is available for applicants with disabilities under applicable laws.
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