Insulet Corporation
Director, Product Marketing (Remote / Flexible)
Insulet Corporation, Columbus, Ohio, United States, 43224
Overview
Director, Product Marketing (Remote / Flexible)
Insulet Corporation is seeking a Director of Product Marketing to support the global Go-to-Market strategy, commercial launch planning and lifecycle management of Omnipod AID offerings. This is a full-time exempt position reporting to the VP, Omnipod 5 Wide Product Marketing. The position can be remote, hybrid, or in-person at Acton, MA with travel estimated at about 20% (flexible based on business needs).
Responsibilities
Develop and maintain the Target Product Profile (TPP) to articulate product vision, define critical success criteria, and align internal stakeholders on claims, differentiation, and pricing strategy.
Own and drive the global Go-To-Market (GTM) strategy for product launches, leading cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.
Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.
Collaborate with and support Product Marketing leads including the International Product Marketing team to ensure component-level messaging is incorporated into product positioning.
Develop integrated communication plans ensuring consistency in messaging and claims across product components, while fostering collaboration across franchises to maximize portfolio impact.
Oversee the creation of global launch campaigns and marketing toolkits, ensuring assets and messaging align with strategic objectives and regional execution needs.
Identify clinical evidence gaps and lead the development of a clinical data roadmap to support robust marketing claims and market access; own the GTM strategy for new clinical data and publications.
Partner with Sales Training to ensure product positioning, messaging, and competitive differentiation are embedded in training programs.
Gather and synthesize regional and customer insights, sharing actionable feedback with Product Management to inform roadmap prioritization and customer journey optimization.
Lead communication efforts to regional marketing teams and customers for new product releases and critical product-related updates.
Collaborate with Product Management to design and execute primary and secondary market research ensuring the customer voice is embedded throughout the product lifecycle.
Post-launch, monitor market adoption, assess messaging effectiveness, and refine strategies based on real-world feedback and performance.
Key Decision Rights
Decisions related to the global Go-To-Market strategy and commercialization.
Decisions relating to creative campaigns and asset creation by GME and regional marketing for the Omnipod AID System.
Required Skills And Competencies
Experience launching new products globally and accelerating awareness and adoption.
Experience developing a strong Target Product Profile to lead product positioning and marketing strategies.
Ability to develop a Go-To-Market strategy and launch plan across multiple functions and markets.
Strong cross-functional leadership and ability to influence across the organization.
Ability to lead creative agencies to create a cohesive marketing messaging roadmap tailored to different touchpoints.
Excellent verbal and written communication skills including presentations to executive audiences.
Required Leadership Skills & Behaviors (If Applicable)
A passionate and creative Product Marketer who can align multiple functions and markets with a clear vision and strategy.
Strong emotional intelligence and ability to engage and lead others to adopt new ways of thinking.
Education And Experience
Bachelor’s degree with at least 12 years of experience in Product Marketing in the medical device/pharmaceutical industry, or MBA with 8 years of related experience.
Additional Information The position can be remote, hybrid, or in-person at our Acton, MA headquarters. Travel is estimated at 20% but will flex depending on business needs.
Note:
This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).
Salary and Benefits The US base salary range for this full-time position is $182,400.00 - $273,600.00. Salary ranges depend on role, level, and location. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Compensation details reflect base salary only and do not include bonus, equity, or benefits.
Company Information Insulet Corporation (NASDAQ: PODD) is a medical device company focused on improving life for people with diabetes and other conditions through its Omnipod product platform. For more information, visit insulet.com and omnipod.com.
EEO Statement At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Insulet Corporation is seeking a Director of Product Marketing to support the global Go-to-Market strategy, commercial launch planning and lifecycle management of Omnipod AID offerings. This is a full-time exempt position reporting to the VP, Omnipod 5 Wide Product Marketing. The position can be remote, hybrid, or in-person at Acton, MA with travel estimated at about 20% (flexible based on business needs).
Responsibilities
Develop and maintain the Target Product Profile (TPP) to articulate product vision, define critical success criteria, and align internal stakeholders on claims, differentiation, and pricing strategy.
Own and drive the global Go-To-Market (GTM) strategy for product launches, leading cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.
Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.
Collaborate with and support Product Marketing leads including the International Product Marketing team to ensure component-level messaging is incorporated into product positioning.
Develop integrated communication plans ensuring consistency in messaging and claims across product components, while fostering collaboration across franchises to maximize portfolio impact.
Oversee the creation of global launch campaigns and marketing toolkits, ensuring assets and messaging align with strategic objectives and regional execution needs.
Identify clinical evidence gaps and lead the development of a clinical data roadmap to support robust marketing claims and market access; own the GTM strategy for new clinical data and publications.
Partner with Sales Training to ensure product positioning, messaging, and competitive differentiation are embedded in training programs.
Gather and synthesize regional and customer insights, sharing actionable feedback with Product Management to inform roadmap prioritization and customer journey optimization.
Lead communication efforts to regional marketing teams and customers for new product releases and critical product-related updates.
Collaborate with Product Management to design and execute primary and secondary market research ensuring the customer voice is embedded throughout the product lifecycle.
Post-launch, monitor market adoption, assess messaging effectiveness, and refine strategies based on real-world feedback and performance.
Key Decision Rights
Decisions related to the global Go-To-Market strategy and commercialization.
Decisions relating to creative campaigns and asset creation by GME and regional marketing for the Omnipod AID System.
Required Skills And Competencies
Experience launching new products globally and accelerating awareness and adoption.
Experience developing a strong Target Product Profile to lead product positioning and marketing strategies.
Ability to develop a Go-To-Market strategy and launch plan across multiple functions and markets.
Strong cross-functional leadership and ability to influence across the organization.
Ability to lead creative agencies to create a cohesive marketing messaging roadmap tailored to different touchpoints.
Excellent verbal and written communication skills including presentations to executive audiences.
Required Leadership Skills & Behaviors (If Applicable)
A passionate and creative Product Marketer who can align multiple functions and markets with a clear vision and strategy.
Strong emotional intelligence and ability to engage and lead others to adopt new ways of thinking.
Education And Experience
Bachelor’s degree with at least 12 years of experience in Product Marketing in the medical device/pharmaceutical industry, or MBA with 8 years of related experience.
Additional Information The position can be remote, hybrid, or in-person at our Acton, MA headquarters. Travel is estimated at 20% but will flex depending on business needs.
Note:
This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).
Salary and Benefits The US base salary range for this full-time position is $182,400.00 - $273,600.00. Salary ranges depend on role, level, and location. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Compensation details reflect base salary only and do not include bonus, equity, or benefits.
Company Information Insulet Corporation (NASDAQ: PODD) is a medical device company focused on improving life for people with diabetes and other conditions through its Omnipod product platform. For more information, visit insulet.com and omnipod.com.
EEO Statement At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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