Akraya, Inc.
Senior Product Marketing Manager - FinTech : 25-04652
Akraya, Inc., Chicago, Illinois, United States, 60290
Overview
We are looking for a seasoned Senior Product Marketing Manager to join our QuickBooks U.S. Marketing team in the fintech space. This role is ideal for a strategic thinker with a strong background in product marketing, capable of leveraging customer insights to develop targeted marketing strategies, and bringing over eight years of experience to drive our Payments portfolio's business growth. Remote candidates are welcome for this 6-month role with a possible extension, focusing on converting and expanding our SMB audience to include mid-market businesses through insightful, data-driven marketing strategies. Responsibilities
Develop and execute a comprehensive marketing strategy to enhance product positioning and customer segmentation, driving significant business results. Leverage deep customer insights and competitive intelligence to inform segmentation strategy, develop product positioning, and influence product roadmap. Conduct extensive research and analysis to identify opportunities for growth, develop business cases, and activate impactful go-to-market plans. Own the end-to-end marketing cycle, from strategic planning to execution, including forecasting, reporting, and performance analysis. Collaborate with cross-functional teams and external partners to develop and execute marketing activations, ensuring year-on-year growth for our Payments product. Qualifications
Must Have Skills: Strong strategic and analytical skills with the ability to develop segmentation and positioning; excellent verbal and written communication skills, including effective storytelling and influencing; proven product marketing expertise in fintech or payments with the ability to drive results. Industry Experience Required: A strong background in fintech, payments, or related fields is preferred; prior experience with small- and mid-sized business marketing is a plus. Contract & Logistics
Contract:
W2 Duration:
12 months Location:
Remote Pay Range:
$90-$94 Per Hour About Akraya
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. We have been recognized by Inc."s Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022). Industry Leaders in IT Staffing: As staffing solutions providers for Fortune 100 companies, Akraya's recognitions solidify our leadership position in the IT staffing space. We connect you with great opportunities and a workplace that inspires.
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We are looking for a seasoned Senior Product Marketing Manager to join our QuickBooks U.S. Marketing team in the fintech space. This role is ideal for a strategic thinker with a strong background in product marketing, capable of leveraging customer insights to develop targeted marketing strategies, and bringing over eight years of experience to drive our Payments portfolio's business growth. Remote candidates are welcome for this 6-month role with a possible extension, focusing on converting and expanding our SMB audience to include mid-market businesses through insightful, data-driven marketing strategies. Responsibilities
Develop and execute a comprehensive marketing strategy to enhance product positioning and customer segmentation, driving significant business results. Leverage deep customer insights and competitive intelligence to inform segmentation strategy, develop product positioning, and influence product roadmap. Conduct extensive research and analysis to identify opportunities for growth, develop business cases, and activate impactful go-to-market plans. Own the end-to-end marketing cycle, from strategic planning to execution, including forecasting, reporting, and performance analysis. Collaborate with cross-functional teams and external partners to develop and execute marketing activations, ensuring year-on-year growth for our Payments product. Qualifications
Must Have Skills: Strong strategic and analytical skills with the ability to develop segmentation and positioning; excellent verbal and written communication skills, including effective storytelling and influencing; proven product marketing expertise in fintech or payments with the ability to drive results. Industry Experience Required: A strong background in fintech, payments, or related fields is preferred; prior experience with small- and mid-sized business marketing is a plus. Contract & Logistics
Contract:
W2 Duration:
12 months Location:
Remote Pay Range:
$90-$94 Per Hour About Akraya
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. We have been recognized by Inc."s Best Workplaces 2024, Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024), and Glassdoor's Best Places to Work (2023 & 2022). Industry Leaders in IT Staffing: As staffing solutions providers for Fortune 100 companies, Akraya's recognitions solidify our leadership position in the IT staffing space. We connect you with great opportunities and a workplace that inspires.
#J-18808-Ljbffr