Social Media Specialist Job at Hankin Group in Exton

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Hankin Group is seeking an experienced and creativeMarketing Coordinator to join our team. This role is responsible for the hands-on execution of marketing strategies across our diverse real estate portfolio.

The ideal candidate is a proactive and organized marketer with 3-5 years of experience, a keen eye for design, and strong proficiency in the Adobe Creative Suite, namely InDesign and Illustrator. You will be instrumental in bringing our marketing plans to life, supporting leasing efforts, planning and executing events, and enhancing the brand presence of our communities and the company as a whole.

Job Responsibilities

• Create email marketing campaigns for Eagleview Town Center and industry communications, including newsletters, promotional blasts, and resident/tenant communications.
• Update and maintain websites with fresh content, imagery, and current availability.
• Assist in the execution and monitoring of digital advertising campaigns, including Pay-Per-Click (PPC) and social media ads.
• Support Eagleview Town Center community events with coordination and promotion for over 30 events per year, including managing the Eagleview info table where applicable.
• Develop and execute engaging content in coordination with peers for social media platforms (Instagram, Facebook, LinkedIn) for Hankin Group and Eagleview, ensuring brand consistency and audience growth.
• Set-up and manage promotional tables at events and perform other on-site duties.
• Design a wide range of marketing materials using Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva, including but not limited to:
• Property brochures
• Digital advertisements
• Event flyers and invitations
• Social media graphics and web banners
• On-site signage and environmental graphics
• Ensure all created materials adhere to brand guidelines
• Coordinate property photoshoots and video shoots with external vendors.
• Manage and update property listings on third-party websites (e.g., Apartments.com, Costar/LoopNet, etc.).
• Coordinate and maintain the Eagleview Perks Program offerings and communications.
• Assist in the execution of integrated marketing campaigns from concept to completion.

Required

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 3-5 years of professional marketing experience, preferably within real estate, property management, architecture, or a related industry. Open beyond the industry though.
• High proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is mandatory. A portfolio showcasing design work will be required.
• Demonstrated experience executing email marketing campaigns.
• Excellent written and verbal communication skills, with a strong command of grammar and an eye for detail.
• Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Preferred

• Experience with a CMS such as WordPress or Squarespace.
• Working knowledge of SEO/SEM best practices and Google Analytics.
• Experience with video editing software (e.g., Adobe Premiere Pro) is a plus.
• Yardi experience (rentCafe, commercialCafe, and reporting).
• Familiarity with the unique marketing approaches for commercial (office/retail), multifamily residential, and mixed-use properties.

Personal Attributes

• A creative thinker with a passion for design and storytelling.
• A proactive self-starter who can work independently and as part of a team.
• Highly organized and detail-oriented.
• Adaptable and able to pivot between different projects and brand voices.
• A collaborative spirit, eager to support team members and contribute to shared goals.

Excellent compensation ($50K - 58k per year) and benefits package available. Hankin Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Note: This refined description excludes incidental postings and extraneous content to focus on the role’s responsibilities and qualifications.