Performance Marketing Manager

About UsWing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing teamOverviewWing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate: own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft/Bing Ads, and Meta, while expanding into/experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.What you’ll own1) Paid Ad Platforms: Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.Meta: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.All other paid ads, including testing, optimization, and scaling2) Measurement & Optimization: Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable).Build dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.3) Creative & Landing Experiences Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.4) Lead Quality & Sales Sync Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).What success looks like (6–12 months)2x increase of Deals created from paid at flat or improved CAC.Quality lift: +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.Scaled testing system: 4–8 meaningful experiments/month; winner rollout playbooks.Channel expansion: At least 1–2 net-new channels per quarter, producing a repeatable, efficient pipeline.Day-to-day responsibilitiesOwn budgets, pacing, and bids; refine match types, negatives, and audience overlays.Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.Maintain and improve conversion tracking (web & offline).Study and publish weekly reports with insights, actions, and expected impact.Requirements5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.Proven record of turning paid traffic into pipeline & revenue, not just MQLs.Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).Data-driven mindset, results-oriented, and able to meet high expectationsStrong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.Excellent prioritization, communication, and ownership in a fast-moving environment.Nice to haveExperience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.Basic SQL or BigQuery; script/Rule automation; budget pacing tools.Experience running incrementality/geo holdout tests.KPIs you’ll be measured onDeals created from paid & pipeline $ (primary)Blended CAC / CPA per DealLead→Deal and Deal→Won rates by channel/campaignNon-brand share of pipeline; Quality Score & CPL for top ad groupsTesting velocity and % of tests that ship to 100%Your first 30/60/9030 days: Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.90 days: Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.Compensation: $100,001 - $150,000 a year #J-18808-Ljbffr