AVP Marketing Job at Kindred Healthcare in Nashville

Overview At ScionHealth, we empower our caregivers to do what they do best. We value every voice by caring deeply for every patient and each other. We show courage by running toward the challenge and we lean into new ideas by embracing curiosity and question asking. Together, we create our culture by living our values in our day-to-day interactions with our patients and teammates. Job Summary The Assistant Vice President (AVP) of Enterprise Marketing supports the strategic planning, execution, and oversight of enterprise-wide marketing initiatives that strengthen ScionHealth’s brand visibility, market presence, and alignment with business objectives. Reporting to the VP of Marketing & Communications, this role helps lead and coordinate cross-functional marketing programs, creative services, internal and external campaigns, brand development, and data-informed market strategies. The AVP plays a key role in translating enterprise vision into actionable, integrated marketing efforts across divisions, facilities, and service lines. Responsibilities Support the development and implementation of enterprise marketing strategies to elevate brand awareness and market positioning for ScionHealth and its affiliated brands Advise business leadership teams on how marketing can drive local and national strategies, initiatives, and programs Lead strategy, planning, and execution for key growth initiatives, including admission-driving programs, same-store growth efforts, and pilot projects Manage integrated marketing campaigns across digital, print, social media, video, and recruitment marketing for B2B, B2C, and brand audiences Collaborate with internal departments and healthcare facilities to align marketing efforts with business development, operational goals, and strategic plans Translate market research and analytics into actionable insights that drive strategy, growth, and service line visibility Provide leadership, support, and development to a high-performing marketing team, fostering a culture of creativity, accountability, and collaboration Participate in departmental strategic planning, including structure, roles/responsibilities, and org chart development Manage relationships with external vendors and strategic partners to optimize performance and ROI Identify emerging trends, technologies, and best practices to inform marketing innovation and continuous improvement Partner with marketing technology team on tools, platforms and integrations to connect marketing actions with consumer insights and operational processes Establish and reinforce ScionHealth’s value proposition and competitive differentiation through creative and integrated marketing strategies Ensure brand consistency and messaging alignment across all channels and audiences Assist in planning and managing the enterprise marketing budget and project timelines Contribute to crisis communications, external messaging, and community engagement efforts Maintain regular and reliable attendance Perform other duties as assigned Knowledge/Skills/Abilities/Expectations Strong strategic thinking and brand management capabilities Proficiency in digital marketing platforms, content management systems, and marketing automation tools Ability to lead cross-functional projects and communicate effectively with internal stakeholders and external partners Experience developing measurable marketing strategies using advanced analytics Strong writing, editing, presentation, and visual storytelling skills Deep understanding of regulatory requirements and healthcare marketing compliance Excellent time management, decision making, project planning, and problem-solving abilities Values-driven leadership that aligns with ScionHealth’s mission and core behaviors Values Every Voice – Fosters inclusion and collaboration Shows Courage – Tackles challenges and promotes innovation Leans Into New Ideas – Supports growth and change Instills Trust – Operates with integrity and accountability Manages Complexity – Makes data-informed decisions in a dynamic environment Frequent sitting, computer use, and interaction via digital platforms Occasional standing, walking, or lifting up to 20 lbs. Standard office setting or remote work environment Up to 20% travel required to healthcare facilities, events, and conferences Education Bachelor's degree in Marketing, Communications, or a related field required Master’s degree preferred Licenses/Certifications None Required Experience Minimum of ten (10) years of progressive experience in marketing and communications, including at least three (3) years in a leadership or enterprise-level strategic role Experience in healthcare marketing required #J-18808-Ljbffr