Weee! Inc is hiring: Content Marketing Specialist, Korean Market (3 month Temp)

Content Marketing Specialist, Korean Market (3 month Temp)

Fremont, California, United States

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

About the Role

Responsibilities

• Plan and manage storefront content for Korean-English and Korean language storefronts, develop targeted content aligned with company-wide campaigns and SKU strategies based on customer lifecycle stages (e.g. loyalty members, students)
• Collaborate with Merchandising to align content strategies with customer segmentation and retention goals, improving conversion and repeat purchase rates
• Leverage AI tools to create high-quality, brand-consistent content to drive engagement and sales
• Create video and photo content of food items that can be found and purchased on Weee! (deliverables: video itself, GIFs, photos, etc.)
• Develop best-in-class app pushes, emails, and website collections that drive revenue
• Monitor daily banners, email automations and data processes, troubleshoot when necessary
• Analyze performance data to identify underperforming content, optimize accordingly, and report monthly KPIs and segment insights
• Deliver weekly performance reports to the Market leader
• Communicate and prioritize tasks on projects with Product, Data, Marketing, Merchandising teams
• Provide Korean translations to support cross-functional initiatives

Qualifications

• Deep understanding of the Korean and Korean American community, including their taste palette, food trends and culture
• Bachelor's degree or 1+ year of relevant experience applicable to marketing, digital media marketing, advertising, and communications industry
• 1+ year of email and push marketing experience
• Excellent writing and editing skills are essential
• Ability to analyze data and draw insights from content performance metrics
• Proficiency with standard design tools like Adobe Photoshop, Figma, Canva
• Familiarity with Klaviyo, an email marketing tool

Compensation

• The US base salary range for this full-time position is $68,640-70,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location