Later Group is hiring: Senior Marketing Manager - Paid Advertising in Boston

LATER is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the influencer marketing solution (now Later Influence), and Later, the social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later joined as one unified business with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position

We’re seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. In this critical role, you’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering closely with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later.

What you’ll be doing

• Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.

Technical/Execution

• Lead execution across paid channels including:
  • Search: Google Ads (PMax, DemandGen, Search).
  • Social: Facebook, Instagram, TikTok, YouTube, LinkedIn.
  • Display/Programmatic: StackAdapt, RollWorks, or similar DSPs.
• Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
• Build, launch, and optimize campaigns with rigorous QA and performance tracking.
• Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.
• Apply structured testing and experimentation to continuously improve engagement and conversion rates.
• Translate performance data into actionable insights, delivering concise updates to team and executives.
• Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality.
• Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.
• Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities.
• Report frequently to the VP of Demand Generation on progress, blockers, and next steps.

Leadership

• Serve as Later’s lead expert for paid media, setting a high bar for execution and results.
• Mentor team members and support peers in elevating paid media knowledge.
• Demonstrate Later’s values daily, acting as a visible driver of growth and excellence.

Research/Best Practices

• Conduct competitive research to benchmark and innovate on campaign tactics.
• Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.
• Share insights and evangelize paid media best practices across the marketing organization.

What success looks like

• Paid media channels consistently drive measurable business impact—high-quality SaaS trials and enterprise leads at efficient acquisition costs, with campaigns fully instrumented and tied to growth outcomes.
• Bold, creative campaigns resonate across Later’s diverse audiences; continuous testing and optimization of messaging, targeting, and formats.
• Paid media is a reliable, scalable growth engine that collaborates smoothly with SEO, lifecycle, and demand generation initiatives.
• You are viewed as a hands-on expert and strategic partner who contributes technical execution, innovative ideas, and data-driven insights.

What you bring

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 6+ years in paid media roles, driving pipeline and revenue in SaaS, B2B, or B2C tech contexts.
• Proven success with multi-channel paid campaigns.
• Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
• Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to analyze large datasets.
• Demonstrated success managing 7-figure ad budgets efficiently.
• High standards for creative quality, user experience, and precise targeting.
• Strong understanding of web UX and its impact on campaign performance.
• Track record of meeting aggressive growth targets in fast-paced environments.

How you work

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to understand market value by function, level, location, and scope. Compensation is evaluated bi-annually with performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the job posting location. Some roles use On Target Earnings (OTE) while others are salary-only. To comply with local legislation and ensure transparency, salary ranges are shared on all job postings. Final salary may vary based on skills, experience, and other factors. Permanent team members are eligible for benefits as part of their compensation package.

Salary Range: $120,000 - $145,000 USD

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

Later is committed to an inclusion-first culture, building diverse teams, and equal opportunity employment. All applications are considered without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. We provide reasonable accommodations during recruitment. We are an equal opportunity employer.