Media Planner Job at Digitas North America in New York

Overview

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life.

Responsibilities

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
• Analyzing campaign results to highlight key learnings - and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Qualifications

• A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment - you know this world by heart and you keep pulse with the rapid changes happening within it - and a clear, solid understanding of the media planning and buying process
• An artful ability to translate client objectives into exceptional media strategies - and communicate them clearly
• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
• Willingness to travel as needed - you’re open to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit.

Digitas is an equal opportunity employer.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $59,850-$90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/20.

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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