Coordinator, Marketing & Digital Marketing Job at Wmgus in Los Angeles

Overview

Coordinator, Marketing & Digital Marketing

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values: Curiosity, Collaboration, Commitment. WMG is home to a wide range of artists, musicians, and songwriters, and we encourage applications from people with diverse backgrounds and experiences. Consider a career at WMG, an innovative global music company that retains the creative spirit of a nimble independent.

Role overview: The Coordinator of digital marketing will play a vital role on the established artist marketing team, working with some of the most iconic artists in the world.

Your role

The Coordinator of digital marketing will:

• Use viral and digital marketing to activate current and future fans to drive awareness, sales, and streaming consumption.
• Help create cutting-edge short-form content for artists' social media around campaign rollouts.
• Support the SVP, Marketing and Digital Strategy, with administrative tasks and assist with daily marketing tasks related to artist campaigns.

Responsibilities

• Support the Digital and Marketing team in all aspects of artist campaigns.
• Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap.
• Manage and create superfans groups for Warner Records' most iconic artists.
• Work with Creative to ensure content (from short-form video to interactive design) is cohesive, intentional, and on-brand across the campaign ecosystem.
• Execute short-form content shoots for artists.
• Manage the calendar of the SVP, Marketing and Digital Strategy.
• Manage artists' YouTube channels.
• Flag potential problems on social (negative comments, leaks, etc.).
• Support the department SVP with admin tasks like scheduling and expenses.
• Collaborate with Marketing, Production, and A&R Admin to set up releases across multiple artists.
• Send assets (artwork/video) to the Design team for asset creation to support all releases.
• Participate in weekly brainstorms about artists' digital strategies.
• Create custom ticket links for releases, ticket sales, streams, etc.
• QA and upload social assets for artist channels, updating content over the lifecycle of a song or album.
• Add tour and livestream dates to artist websites and social media.
• Strategize and create content for and post to all official Warner Records social channels (TikTok, Instagram, X, Facebook).

About you

• Bachelor’s degree or equivalent.
• Minimum of 2+ years professional experience in digital/social media marketing, direct-to-consumer marketing, or related fields, preferably at a record label or music management company.
• Outstanding organizational, verbal and written communication skills; expertise in social media content strategy.
• Passion for fan-focused digital strategies with problem-solving attitude to see projects through completion.
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment.
• Knowledge of how to move the needle online: driving consumption, engagement, or growth.
• Deep understanding of interactive technologies and tools: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy.
• Passion for rock and pop music.
• Experience with viral creator campaigns and relationships with agencies and creators.
• Experience with content seeding.

Nice to have

• Photoshop, Illustrator, Canva, or other graphic design knowledge.
• Video editing experience for short-form video (Adobe Premiere, iMovie).
• Experience using project management software such as Monday and Basecamp.
• Understanding of social media analytics and posting tools (Chartmetric).
• Record label experience.
• People management skills.
• Catalog marketing experience.

About us

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and others, Warner Music Group champions emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents songwriters and producers with a catalog of more than one million copyrights. We also are home to ADA, WMX, and Warner Music Entertainment.

Salary Range $20.00 to $24.00 Hourly. Salary ranges are included where required by law. The pay range is subject to change. Warner Music Group is an Equal Opportunity Employer.