PDS Health is hiring: Mgr, Digital Marketing Web in Irvine

Overview

Now is the time to join PDS Health. You will have opportunities to learn new skills from our team of experienced professionals. If you're ready to take your career to the next level and gain valuable experience, apply today!

The primary role of the Web Marketing Manager is to manage national (B2B) & local (B2C) website properties through an enterprise WCMS (web content management system), driving business results while supporting overall marketing strategies. The ideal candidate will have a strategic, analytical, and collaborative leadership mindset with the ability to manage multiple projects under the guidance of the Director of Digital Marketing.

Responsibilities

• Develop technical website strategy across all brands (national and local) and manage website implementation, establishing best practices for web technology enhancements, integrations and migrations
• Translate business strategies from stakeholders into product strategies, feature roadmaps, and product specifications that deliver against our value propositions and company goals
• Own A/B testing program including ongoing performance analysis
• Efficiently manage the design > delivery handoff, development, QA and deployment for all CMS/website updates
• Work with Digital/Brand marketing to support integrated marketing campaigns
• Maintain existing corporate website(s), ensuring consistency of content, design and brand, and adherence to brand guidelines
• Work closely with Creative and Brand Strategy teams to ensure all creative aligns with PDS brand guidelines
• Manage, collect and report digital KPIs; present business updates, including web analytics/KPIs, budgets and forecasting
• Deliver ongoing review of best-in-class digital approaches, present digital trend reports, benchmark historical and industry best in class results; stay current on emerging digital technologies
• Ensure accessibility & web compliance
• Identify, clarify, and document issues or projects that affect the web channel or any web-supported functions — verify and investigate defects or issues reported by the team, identify and propose potential solutions to root causes

Qualifications

• 6-8+ years relevant work experience in enterprise web marketing for a business with national locations
• Bachelor’s Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 5+ years of experience is required or the equivalent combination of education and experience.
• 6+ years of related work experience, of those years, 2+ minimum management or leadership experience
• Experience implementing Adobe AEM or similar web content management system
• Experience integrating Adobe Analytics or Google Analytics with AEM
• Hands-on experience developing pages using AEM Templates and Components, will be a plus
• Experience and understanding of web tools, processes, and metrics (i.e. GTM, Adobe Launch, Optimizely, CrazyEgg, etc.)

Knowledge/Skills/Abilities

• Excellent communication (interpersonal, oral and written) and leadership skills
• Ability to multi-task effectively without compromising the quality of the work
• Detail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritize
• Self-motivated, reliable individual capable of working independently as well as part of a team
• Ability to effectively and succinctly simplify complex data and communicate information to senior leadership
• Strong time management and multi-tasking skills while working under tight time constraints
• Excellent estimation abilities in scoping work in a highly complex environment
• Ability to manage well in the midst of an evolving marketing department and fast-paced environment

Benefits

• Medical, dental, and vision insurance
• Paid time off
• Tuition Reimbursement
• 401K
• Paid time to volunteer in your local community

Compensation Information

$130,000.00-$168,000.00 / Annually

PDS Health is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.