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Later Group

Influencer Marketing Strategy Co-Op

Later Group, Boston, Massachusetts, us, 02298

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Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the influencer marketing solution (now Later Influence), and Later, the social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. This position is only open to Northeastern University Co-Op students. The term will run from January - June 2026 and the successful candidates will be expected to work in-office five days a week.

About the Role

Our Strategy Team is dedicated to creating outcome-driven strategies and industry best practices for our customers and prospective customers. We push the boundaries of influencer marketing by leveraging data-driven insights, creative ideation, and deep industry expertise. As an Influencer Marketing Strategy Co-op, you’ll work closely with our Strategy team to maximize campaign success for our clients while contributing to the evolution of the influencer marketing industry. This role is ideal for someone looking to gain hands-on experience in a fast-growing, highly competitive space.

What You’ll Do

Strategic Campaign Development

Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers. Assist in identifying creators aligned with customer goals and present recommendations to clients. Assist the Strategy team in developing proposal presentations for current customers and future clients.

Content & Best Practices Creation

Develop best-in-class templates and playbooks to standardize and enhance influencer marketing strategies across the company.

Campaign Execution & Platform Expertise

Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform. Analyze campaign performance and contribute to data-driven strategy recommendations.

Creative & Proposal Development

Brainstorm fresh ideas for influencer marketing campaigns and develop compelling proposals for clients.

Cross-Team & Ad Hoc Support

Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.

What You Bring

Currently pursuing a degree in Marketing, Communications, Business, or a related field Passion for influencer marketing, social media, and entrepreneurship Strong problem solving and analytical skills Extremely organized with high attention to detail Excellent communication and relationship-building skills Ability to learn quickly, adapt, and manage priorities effectively Scrappy can-do attitude to make things happen regardless of challenges

How You Work

Driven by Impact:

Deliver results that matter—prioritize high-value work, meet deadlines, and adapt quickly while keeping outcomes clear. Strategic & Customer-Centric:

Anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented:

Seek knowledge, ask sharp questions, and apply learnings fast—challenge the status quo with a mindset of improvement. Collaborative & Resilient:

Thrive in change by staying resourceful, solution-focused, and positive—remove roadblocks, share insights, and keep morale high. Accountable & Honest:

Own your work, uphold a high standard, and use transparent feedback to drive growth. Emotionally Intelligent:

Build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Compensation & Location

Our approach to compensation is market-based and data-driven. Salaries are benchmarked against market Total Cash Compensation for the posting location. Some roles are structured as On Target Earnings (OTE) while others are Salary-only. We share salary ranges on all job postings. All permanent team members are granted stock options and are eligible for benefits. Salary Range: $21 per hour

Where We Work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post positions in the location(s) where we are open to having the successful candidate be located.

Diversity, Inclusion & Accessibility

We are committed to fostering an inclusion-first culture and building teams for culture add. We maintain unbiased hiring, pay, and promotion practices to create an equitable workplace. We are an equal opportunity employer and all applications will be considered without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please indicate if you require accommodations during recruitment.

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