Mattel, Inc.
Associate Manager, Global Brand Marketing - Hot Wheels [Brand]
Mattel, Inc., El Segundo, California, United States, 90245
Associate Manager, Global Brand Marketing - Hot Wheels [Brand]
Join to apply for the
Associate Manager, Global Brand Marketing - Hot Wheels [Brand]
role at
Mattel, Inc. Base pay range $110,000.00/yr - $125,000.00/yr CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity:
The Associate Manager, Global Brand Marketing will be working on the Hot Wheels Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Manager will focus on the Collectible Cards business and be part of developing and executing strategies that grow brand awareness, drive product launches and engage collectors of all ages. What Your Impact Will Be Support the Hot Wheels Collectible Cards business. Blend marketing, project management and consumer insights skills. Coordinate campaigns, manage timelines, support go-to-market efforts and collaborate with cross-functional partners to ensure programs are delivered flawlessly and on-brand. Key Responsibilities Brand & Campaign Support: Ensure all brand marketing projects are supported by business strategy, objectives and insights Introduce and present new campaigns, strategies and/or research findings Manage the overarching marketing calendar to drive alignment across global markets Assist in planning and executing brand strategies, product launches and promotional campaigns Support creative development and review of marketing assets across packaging, digital, social and retail Partner with internal and external teams Act as point of contact for brand inquiries and dissemination of brand information and assets Collaborate with global subsidiaries to address global needs and market feedback; support global information needs Consumer & Community Engagement: Identify insights and trends in the collectible cards space; support initiatives to engage collectors and fans GTM Execution: Create cross-functional go-to-market strategies for new product releases; work with cross-functional partners throughout the global marketing plan development and launch process; develop sales and retailer support materials; track launch calendars and manage day-to-day campaign logistics; translate consumer and business insights into strategic marketing briefs Analytics & Reporting: Monitor campaign performance and prepare regular reports with key insights; conduct competitive research and market analysis; assist in tracking cultural moments and collector trends; synthesize data inputs to create strategic POVs and ensure narrative integrity; independently complete consumer and competitive research projects and provide recommendations What We’re Looking For 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing Thorough understanding of marketing mix and KPIs Experience analyzing data and managing financials Ability to synthesize data and pull insights to create recommendations Strong skills presenting in front of large groups Highly organized, independent and detail oriented with strong follow up skills Strong time management, planning and project execution skills Excellent written and verbal communication skills Strong interpersonal skills with the ability to build solid collaborative relationships Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. We still encourage you to apply if your past experience doesn’t align perfectly with every qualification. You may be the right candidate for this or other roles. Join Mattel's Talent Community and start receiving updates about our company, employees, and culture. Also, sign up for job alerts if you’d like. How We Work We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by the following behaviors: We collaborate: One team with shared values and common goals. Partnership is our process and our collective capabilities are our superpower. We innovate: Find new and better ways to create innovative products and experiences. Your ideas and initiatives matter. We execute: We are performance-driven, with accountability and ownership; empowered to create and deliver results. Our Approach to Flexible Work We embrace a flexible work model designed to empower growth, optimism, and wellbeing, combining purposeful in-person collaboration with flexibility to optimize performance and drive connection for moments that matter. Who We Are Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and more. Our products span toys, content, consumer products, digital and live experiences. We are an Equal Opportunity Employer and we value diversity and inclusion. We are committed to safeguarding privacy and conducting business with integrity.
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Join to apply for the
Associate Manager, Global Brand Marketing - Hot Wheels [Brand]
role at
Mattel, Inc. Base pay range $110,000.00/yr - $125,000.00/yr CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The Opportunity:
The Associate Manager, Global Brand Marketing will be working on the Hot Wheels Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Manager will focus on the Collectible Cards business and be part of developing and executing strategies that grow brand awareness, drive product launches and engage collectors of all ages. What Your Impact Will Be Support the Hot Wheels Collectible Cards business. Blend marketing, project management and consumer insights skills. Coordinate campaigns, manage timelines, support go-to-market efforts and collaborate with cross-functional partners to ensure programs are delivered flawlessly and on-brand. Key Responsibilities Brand & Campaign Support: Ensure all brand marketing projects are supported by business strategy, objectives and insights Introduce and present new campaigns, strategies and/or research findings Manage the overarching marketing calendar to drive alignment across global markets Assist in planning and executing brand strategies, product launches and promotional campaigns Support creative development and review of marketing assets across packaging, digital, social and retail Partner with internal and external teams Act as point of contact for brand inquiries and dissemination of brand information and assets Collaborate with global subsidiaries to address global needs and market feedback; support global information needs Consumer & Community Engagement: Identify insights and trends in the collectible cards space; support initiatives to engage collectors and fans GTM Execution: Create cross-functional go-to-market strategies for new product releases; work with cross-functional partners throughout the global marketing plan development and launch process; develop sales and retailer support materials; track launch calendars and manage day-to-day campaign logistics; translate consumer and business insights into strategic marketing briefs Analytics & Reporting: Monitor campaign performance and prepare regular reports with key insights; conduct competitive research and market analysis; assist in tracking cultural moments and collector trends; synthesize data inputs to create strategic POVs and ensure narrative integrity; independently complete consumer and competitive research projects and provide recommendations What We’re Looking For 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing Thorough understanding of marketing mix and KPIs Experience analyzing data and managing financials Ability to synthesize data and pull insights to create recommendations Strong skills presenting in front of large groups Highly organized, independent and detail oriented with strong follow up skills Strong time management, planning and project execution skills Excellent written and verbal communication skills Strong interpersonal skills with the ability to build solid collaborative relationships Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. We still encourage you to apply if your past experience doesn’t align perfectly with every qualification. You may be the right candidate for this or other roles. Join Mattel's Talent Community and start receiving updates about our company, employees, and culture. Also, sign up for job alerts if you’d like. How We Work We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by the following behaviors: We collaborate: One team with shared values and common goals. Partnership is our process and our collective capabilities are our superpower. We innovate: Find new and better ways to create innovative products and experiences. Your ideas and initiatives matter. We execute: We are performance-driven, with accountability and ownership; empowered to create and deliver results. Our Approach to Flexible Work We embrace a flexible work model designed to empower growth, optimism, and wellbeing, combining purposeful in-person collaboration with flexibility to optimize performance and drive connection for moments that matter. Who We Are Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and more. Our products span toys, content, consumer products, digital and live experiences. We are an Equal Opportunity Employer and we value diversity and inclusion. We are committed to safeguarding privacy and conducting business with integrity.
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