Hazelden Betty Ford Foundation
Digital Marketing Director, Growth and Performance
Hazelden Betty Ford Foundation, Stark, Minnesota, United States
Overview
This is a hybrid opportunity. The ideal candidate must be commutable to one of our MN facilities. The Hazelden Betty Ford Foundation is the largest nonprofit addiction recovery organization in the United States. The Hazelden Betty Ford Foundation team is passionate about providing hope and ultimately healing. As a living, growing and evolving institution, the Hazelden Betty Ford Foundation is - at our core- a people-powered organization. Hazelden Betty Ford Foundation is comprised of 1600+ employees, seventeen treatment sites and produces $190 million dollars in annual revenue. This exemplary organization serves nearly 25,000 people annually and is committed to provide hope and healing for those experiencing addiction to alcohol and other drugs. We deeply value our employees. Working at Hazelden Betty Ford Foundation includes a comprehensive benefits package, including:
Competitive Health, Dental and Vision Plans
Retirement savings plan with employer match
Paid time-off
Tuition reimbursement
The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Salary: USD $130,558.00 - USD $190,249.00 /Yr.
Responsibilities
Digital Channel Leadership
SEO
Team Leadership
Social
Oversee paid and organic social media strategy across platforms (Meta, LinkedIn, TikTok, X).
Manage content calendars, creative development, and audience targeting.
Analyze performance metrics and optimize campaigns for engagement and conversion.
Explore new social channels and ad formats to expand reach and impact.
Qualifications Required Qualifications:
Bachelor's degree in marketing, communications, journalism, or related field
7-10+ years experience of digital marketing, communications, or advertising
3-5+ years in a leadership role
Experience with AI-driven marketing tools for personalization, predictive analytics, and creative generation.
Strong storytelling and presentation skills, with the ability to translate complex data into actionable insights.
Strong written and verbal communications skills
Preferred Qualifications:
Experience with tools including Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Invoca, Adthena, SEMRush, Adobe Target, Moz Local, Looker Studio, and SiteImprove
Knowledge of Web content, and social media development and production
Certifications in Google Ads, Meta Ads, and other relevant platforms (e.g., TikTok Ads, LinkedIn Marketing).
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Competitive Health, Dental and Vision Plans
Retirement savings plan with employer match
Paid time-off
Tuition reimbursement
The Hazelden Betty Ford Foundation is proud to be an equal opportunity and affirmative action employer. We believe that diversity and inclusion among our colleagues is critical to our success as a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs; and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Salary: USD $130,558.00 - USD $190,249.00 /Yr.
Responsibilities
Digital Channel Leadership
SEO
Team Leadership
Social
Oversee paid and organic social media strategy across platforms (Meta, LinkedIn, TikTok, X).
Manage content calendars, creative development, and audience targeting.
Analyze performance metrics and optimize campaigns for engagement and conversion.
Explore new social channels and ad formats to expand reach and impact.
Qualifications Required Qualifications:
Bachelor's degree in marketing, communications, journalism, or related field
7-10+ years experience of digital marketing, communications, or advertising
3-5+ years in a leadership role
Experience with AI-driven marketing tools for personalization, predictive analytics, and creative generation.
Strong storytelling and presentation skills, with the ability to translate complex data into actionable insights.
Strong written and verbal communications skills
Preferred Qualifications:
Experience with tools including Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Invoca, Adthena, SEMRush, Adobe Target, Moz Local, Looker Studio, and SiteImprove
Knowledge of Web content, and social media development and production
Certifications in Google Ads, Meta Ads, and other relevant platforms (e.g., TikTok Ads, LinkedIn Marketing).
#J-18808-Ljbffr