Chief Marketing Officer, Optum Insight & Optum Financial

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start

Caring. Connecting. Growing together. Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. In addition, this position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials. Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints. You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities

Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging. with a focus on developing talent and bringing out the best in people Leads the development of an overall marketing strategy that will drive profitable growth Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment Execute on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS) Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research Leads diverse teams across the country with both direct and indirect reporting relationships and support traditional sales teams to meet growth and retention goals Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development Assists in product and market positioning, go to market and launch strategies Leads omni-channel campaigns utilizing best in class campaign management and measurement tools. Exceptional understanding of how to leverage content and content tools to drive personalization and extend reach Manages large complex budgets across a diverse set of market segments Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (ROI) Leads and supports team in managing external vendor relationships

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