Architectural Fabrication
Director of Marketing
Architectural Fabrication, Fort Worth, TX, US, 76137
Duration: Full Time
About Us
Architectural Fabrication (Arch-Fab) is a leading B2B manufacturer of aluminum shade and architectural products for the commercial construction industry. Our purpose is to create a place where people can thrive-starting with our own team members. We believe that by fostering an exceptional environment for our employees, we in turn help our customers, partners, and suppliers succeed. Our highly collaborative culture is built on values that identify ideal team players.
This role supports our entire brand portfolio, including our primary turnkey business, Architectural Fabrication, and our growing distribution channel, Alumination Architectural Products.
Position Summary
We are seeking a senior, experienced marketing leader to provide the strategic vision and direction for our entire marketing function. You are the ideal candidate if you have a deep understanding of the architectural specification sales process and a passion for leading teams. You will be responsible for developing and executing a sophisticated, multi-brand marketing strategy that drives brand awareness, generates qualified leads, and empowers our sales and specification teams. This is a highly strategic role (60-70% strategy) focused on optimizing our existing plans and guiding a talented team to new levels of success.
Key Responsibilities
Required Qualifications & Experience
Who You Are
You are a leader who naturally embodies our core values. We are looking for someone who is:
Architectural Fabrication (Arch-Fab) is a leading B2B manufacturer of aluminum shade and architectural products for the commercial construction industry. Our purpose is to create a place where people can thrive-starting with our own team members. We believe that by fostering an exceptional environment for our employees, we in turn help our customers, partners, and suppliers succeed. Our highly collaborative culture is built on values that identify ideal team players.
This role supports our entire brand portfolio, including our primary turnkey business, Architectural Fabrication, and our growing distribution channel, Alumination Architectural Products.
Position Summary
We are seeking a senior, experienced marketing leader to provide the strategic vision and direction for our entire marketing function. You are the ideal candidate if you have a deep understanding of the architectural specification sales process and a passion for leading teams. You will be responsible for developing and executing a sophisticated, multi-brand marketing strategy that drives brand awareness, generates qualified leads, and empowers our sales and specification teams. This is a highly strategic role (60-70% strategy) focused on optimizing our existing plans and guiding a talented team to new levels of success.
Key Responsibilities
- Strategic Leadership: Develop and execute comprehensive marketing strategies for both the Architectural Fabrication and Alumination brands. Lead, mentor, and provide clear direction to an outstanding team that is already in place.
- Architectural Specification Generation: Design and manage targeted marketing programs to increase the specification of our products among architects and design professionals. Master and leverage industry platforms like SpecLink, Arcat and others to generate measurable leads.
- Multi-Channel Marketing: Oversee and optimize our digital presence (websites, social media) while building new capabilities. Develop and execute a trade show and industry event strategy from the ground up, primarily to support sales growth and brand awareness for Alumination AP.
- Sales Enablement & Collaboration: Serve as a key partner to the sales division. Equip our architect-facing technical team with the collateral, presentations, and design-assist tools they need to win specifications and nurture project leads.
- Analytics & Performance: Establish and manage a robust marketing analytics framework. Define, track, and report on key performance indicators (KPIs), creating dashboards to demonstrate measurable growth in leads, conversions, and pipeline contribution.
- Content & Brand Management: Direct a diverse content strategy that serves multiple audiences, from highly technical case studies for architects to dealer enablement kits and product catalogs for our distribution partners.
Required Qualifications & Experience
- Proven track record of success in a senior B2B marketing leadership role.
- Non-negotiable: Demonstrated experience in architectural specification sales leadership or marketing. You must have a deep understanding of how to market and sell to architects, specifiers, and general contractors.
- Experience managing marketing for multiple brands, business units, or channels with distinct go-to-market strategies.
- Demonstrated experience leading, mentoring, and developing a multi-disciplinary marketing team.
- Proficiency with key technology platforms, including: Salesforce, SpecLink, Arcat, Google Analytics, WordPress, and Adobe Creative Suite.
Who You Are
You are a leader who naturally embodies our core values. We are looking for someone who is:
- Reliable & Accountable: You have a high degree of integrity and your team can depend on you to do what you say you will do.
- A Proactive Learner: You have a growth mindset and are constantly seeking ways to improve yourself, your team, and the business.
- Resilient & Poised: You handle pressure with a calm, even-keeled demeanor and are a persistent problem-solver.
- A True Team Player: You are highly collaborative and understand that the best results come from working together.
- Driven to Excel: You are motivated to go the extra mile and are committed to delivering high-quality results.