Good Apple
Associate Media Strategist
At Good Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself and your clients. As an Associate Media Strategist, you assist in the development and execution of media plans under the direction of your Media Strategist/Supervisor and learn how to build your skillset and knowledge in digital media. We are looking for a motivated candidate who wants to make an impact and execute on ideas across the digital media ecosystem (direct partnership, programmatic, social media, paid search and more.)
Key Responsibilities:
- Support media planning/buying team in developing, executing, and monitoring media objectives, strategies, and tactics
- Work with media partners, internal discipline teams and account team to execute and maintain media plans
- Prepare and maintain plan budgets and billing
- Maintaining flowcharts, assets, plan delivery and Q/A
- Work with quantitative data to calculate KPIs and analyze performance
- Use 3rd party tools to traffick, RFP sites, issue insertion orders and manage campaigns
- Construct competitive analyses and analytical reports for clients
- Write POV's, make media optimizations, and give basic media recommendations
- Assist in trafficking, reporting, and accounting of media campaigns
- Meet with media partners to gain insight into how they can achieve your client's campaign goals
Skills/Qualifications:
- Excellent time management and organizational skills
- Excellent analytical skills
- Likes to work with data sets
- Strong communication skills
- Ability to thrive in a fast-paced environment
- Experience with Google Suite required (i.e. Docs, Sheets, Slides)
- Experience with biddable platforms (i.e. Meta) preferred
- Familiarity with ad serving systems (i.e. Google Ad Manager)
- 0-1 years media planning experience