Brex
Overview
The Brex Marketing team is looking for an experienced Senior Marketing Analyst to own, analyze and translate data into effective insights and actionable recommendations. Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting. This person should also be seasoned with digital performance metrics, website analytics, building marketing funnels and ABM models. The Senior Marketing Analyst will report into the Campaigns, Growth & Operations team, and will partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization. Where you’ll work
This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work. Responsibilities
Digital & Web Analytics: Lead website, SEO, and multi-variant testing (MVT) reporting; identify performance trends and partner across teams to prioritize high-impact initiatives Marketing Funnel Planning & Forecasting: Build and manage models for funnel targets by sale type, segment, and channel; deliver regular forecasts to marketing, GTM, and executive leadership Performance Reporting & Optimization: Own reporting and analysis for all marketing channels, campaigns, and Brex.com; provide actionable insights to optimize performance across the funnel Attribution & Data Accuracy: Partner with Data Science to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns Standardized Insights & Executive Reporting: Deliver consistent, executive-ready insights on pipeline, spend efficiency, ABM, brand, and event performance to guide strategic decision-making Requirements
5+ years in a Marketing Analyst role Experience with marketing data analysis and planning, including translating complex data into actionable insights to inform marketing strategy, optimize performance, and guide forecasting Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels Experience with digital performance and website analytics, understanding and translating key digital journey metrics and events Experience with using data to plan campaigns and forecast demand delivery Experience with building marketing target models and forecasting demand Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level Seniority: Mid-Senior level Compensation
The base pay range for this role is $134,696 - $168,370 per year. The starting base pay will depend on factors including location, skills, experience, market demands, and internal pay parity. Depending on the position, equity and other forms of compensation may be provided as part of a total compensation package. Security notice:
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
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The Brex Marketing team is looking for an experienced Senior Marketing Analyst to own, analyze and translate data into effective insights and actionable recommendations. Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting. This person should also be seasoned with digital performance metrics, website analytics, building marketing funnels and ABM models. The Senior Marketing Analyst will report into the Campaigns, Growth & Operations team, and will partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization. Where you’ll work
This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work. Responsibilities
Digital & Web Analytics: Lead website, SEO, and multi-variant testing (MVT) reporting; identify performance trends and partner across teams to prioritize high-impact initiatives Marketing Funnel Planning & Forecasting: Build and manage models for funnel targets by sale type, segment, and channel; deliver regular forecasts to marketing, GTM, and executive leadership Performance Reporting & Optimization: Own reporting and analysis for all marketing channels, campaigns, and Brex.com; provide actionable insights to optimize performance across the funnel Attribution & Data Accuracy: Partner with Data Science to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns Standardized Insights & Executive Reporting: Deliver consistent, executive-ready insights on pipeline, spend efficiency, ABM, brand, and event performance to guide strategic decision-making Requirements
5+ years in a Marketing Analyst role Experience with marketing data analysis and planning, including translating complex data into actionable insights to inform marketing strategy, optimize performance, and guide forecasting Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels Experience with digital performance and website analytics, understanding and translating key digital journey metrics and events Experience with using data to plan campaigns and forecast demand delivery Experience with building marketing target models and forecasting demand Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level Seniority: Mid-Senior level Compensation
The base pay range for this role is $134,696 - $168,370 per year. The starting base pay will depend on factors including location, skills, experience, market demands, and internal pay parity. Depending on the position, equity and other forms of compensation may be provided as part of a total compensation package. Security notice:
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.
#J-18808-Ljbffr