Appian UK
Overview Appian is seeking a Senior Field Marketing Manager to drive go-to-market efforts and integrated planning for our enterprise business in North America. The role focuses on end-to-end field programming strategy and execution, sales enablement, and managing an ecosystem of partners in a dynamic, B2B tech environment. This role is based at our HQ in McLean, VA.
Responsibilities
Collaborate with Regional Vice Presidents and Account Executives to identify, recommend and implement lead generation and account expansion activities. Develop and execute targeted, account-based marketing (ABM) campaigns aligned with account-specific territory plans to enable lead generation for the region. Determine fiscal requirements and manage the budget for regional field programs. Work with Marketing Operations to regularly review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and source. Report and translate data from Marketing Operations to make actionable recommendations and execute on strategic decisions. Define goals, objectives and specific implementation plans that promote Appian’s brand in collaboration with internal and external stakeholders. Communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives so they are enabled with effective content for sales cycles. Coordinate and carry out project deliverables on schedule and on budget. Ensure lead and pipeline outcomes are met with strong engagement and communication with field sales and partner organizations. Travel up to 25% of time. Qualifications
6+ years of experience in a Field Marketing role in a B2B Enterprise Software environment. Bachelor’s Degree in Marketing or a related field. Proven success in crafting results-driven marketing programs that drive pipeline growth for enterprise accounts. Ability to collaborate with a fast-paced, growth-oriented Sales team and build relationships across the organization. Excellent presentation, project management, and ROI reporting skills. Ability to work in a collaborative, fast-paced, and results-oriented environment. Strong critical and creative thinking with multitasking and deadline management. Flexible, organized, and detail-oriented. Excellent verbal and written communication skills. Experience using CRM (Salesforce), Marketing Automation, and ABM tools. Tools and Resources
Training and Development: onboarding includes department-specific training, mentorship, and the First-Friend program. Growth Opportunities: leadership programs, Appian University training, skills-based training, and tuition reimbursement. Community: inclusivity through 8 employee-led affinity groups that support networking and community initiatives. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform helps design, automate, and optimize complex processes to drive growth and improve customer experiences. For more information, visit appian.com. Nasdaq: APPN. Appian is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by applicable law. Appian provides reasonable accommodations as required by law; contact ReasonableAccommodations@Post]
Ensure all your application information is up to date and in order before applying for this opportunity. Email for accommodations will be used only for that purpose. Apply Now
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Collaborate with Regional Vice Presidents and Account Executives to identify, recommend and implement lead generation and account expansion activities. Develop and execute targeted, account-based marketing (ABM) campaigns aligned with account-specific territory plans to enable lead generation for the region. Determine fiscal requirements and manage the budget for regional field programs. Work with Marketing Operations to regularly review campaign performance metrics with key stakeholders, including leads, sales opportunities, and ROI by campaign, channel, and source. Report and translate data from Marketing Operations to make actionable recommendations and execute on strategic decisions. Define goals, objectives and specific implementation plans that promote Appian’s brand in collaboration with internal and external stakeholders. Communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives so they are enabled with effective content for sales cycles. Coordinate and carry out project deliverables on schedule and on budget. Ensure lead and pipeline outcomes are met with strong engagement and communication with field sales and partner organizations. Travel up to 25% of time. Qualifications
6+ years of experience in a Field Marketing role in a B2B Enterprise Software environment. Bachelor’s Degree in Marketing or a related field. Proven success in crafting results-driven marketing programs that drive pipeline growth for enterprise accounts. Ability to collaborate with a fast-paced, growth-oriented Sales team and build relationships across the organization. Excellent presentation, project management, and ROI reporting skills. Ability to work in a collaborative, fast-paced, and results-oriented environment. Strong critical and creative thinking with multitasking and deadline management. Flexible, organized, and detail-oriented. Excellent verbal and written communication skills. Experience using CRM (Salesforce), Marketing Automation, and ABM tools. Tools and Resources
Training and Development: onboarding includes department-specific training, mentorship, and the First-Friend program. Growth Opportunities: leadership programs, Appian University training, skills-based training, and tuition reimbursement. Community: inclusivity through 8 employee-led affinity groups that support networking and community initiatives. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform helps design, automate, and optimize complex processes to drive growth and improve customer experiences. For more information, visit appian.com. Nasdaq: APPN. Appian is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by applicable law. Appian provides reasonable accommodations as required by law; contact ReasonableAccommodations@Post]
Ensure all your application information is up to date and in order before applying for this opportunity. Email for accommodations will be used only for that purpose. Apply Now
#J-18808-Ljbffr