Genesis Health Clubs
Genesis Health Clubs is hiring: Content Specialist in Wichita
Genesis Health Clubs, Wichita, KS, United States, 67232
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
You’ll be the day-to-day creator behind Genesis Health Clubs’ member-facing content—writing, building, and shipping emails, social posts, and light landing-page content that’s on-brand, timely, and effective. You’ll partner closely with design, video, CRM/Lifecycle, and field marketing to keep our calendars full and our campaigns performing.
What you'll Do
- Email & SMS
- Draft subject lines, copy, and CTAs; build and QA sends (links, images, tracking); coordinate segments with CRM.
- Support lifecycle programs (onboarding, win-backs, referrals) with variants for A/B testing.
- Social Media
- Write and schedule posts across platforms; moderate comments and DMs; track engagement and report weekly.
- Keep a living content calendar; partner with club teams to source stories and UGC.
- Creative Production
- In partnership with creative team assemble simple assets (image crops, reels, story frames) and collaborate with designers/video on larger needs.
- In-Club & Event Support
- Package copy for flyers, door hangers, and screens; help cover grand openings and community events.
- Publishing & Governance
- Maintain voice/tone and brand standards; proof for grammar and accuracy; ensure timely approvals and on-time sends.
- Reporting
- Track core KPIs (open rate, CTR, CVR, engagement, list growth) and share insights to inform the next sprint.
What Success Looks Like (Outcomes)
- Consistent, on-brand email and social cadence that supports promotions, openings, and member communications.
- Measurable improvement in engagement and conversion from creative/testing iterations.
- Smooth collaboration with design/video and field teams; fewer last-minute edits and faster ship cycles.
Qualifications
- 2–4 years creating marketing content (email, social, blog/landing-page copy) in-house or agency.
- Strong writing chops—clear, concise, and on-brand; comfortable adapting voice for different audiences.
- Working knowledge of an email/SMS or marketing automation platform (HubSpot a plus).
- Basic design/video familiarity (image sizing, short-form video cuts); comfortable collaborating with creative teams.
- Organized and deadline-driven; able to manage calendars and multiple requests from clubs and departments.
- Willing to support occasional evening/weekend events or big launches.
Nice to Have
- Light HTML/CSS for email tweaks, UTM tagging, and QA.
- Photography/UGC capture skills; comfort on set during shoots.
Experience in multi-location fitness, retail, or hospitality