UnitedHealth Group
Chief Marketing Officer, Optum Insight & Optum Financial - 2299404
UnitedHealth Group, Orlando, Florida, us, 32885
Overview
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. In addition, this position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials. Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.
Responsibilities
Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people.
Leads the development of an overall marketing strategy that will drive profitable growth.
Buil ds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment.
Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS).
Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals.
Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research.
Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals.
Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development.
Assists in product and market positioning, go to market and launch strategies.
Leads omni-channel campaigns utilizing best in class campaign management and measurement tools.
Leverages content and content tools to drive personalization and extend reach.
Manages large, complex budgets across a diverse set of market segments.
Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand.
Serves as a catalyst for innovation for the organization and actively seeks new ways to grow and improve.
Establishes and achieves concrete measurement standards for all marketing activities, including financial goals; develops and manages marketing budget and measures ROI.
Leads and supports the team in managing external vendor relationships.
Required Qualifications
Bachelor’s degree.
15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development.
10+ years of team leadership experience.
Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization.
Ability to think conceptually and strategically; can be both a strategist and a practitioner – capable of shaping, teaching and influencing as well as delivering on explicit targets and goals.
Solid collaboration and teamwork skills and the ability to maintain relationships across the organization while challenging the status quo to improve brand, customer experience and marketing programs.
High degree of organizational agility to handle large-scale change programs and navigate complex situations with multiple stakeholders.
Effective communication skills to shape opinions, overcome objections, and inspire others with vision and strategy.
Strong interpersonal skills to build collaborative relationships across disciplines and organizations.
Experience in developing and implementing new systems, programs, techniques, and procedures with a track record of achieving financial goals.
Proven ability to manage programs and strategies that drive measurable results.
Ability to adapt quickly to change and lead others through change in a fast-paced environment.
Preferred Qualifications
Healthcare or Financial Services Marketing.
Master’s degree in Marketing or Business Administration.
Based in Eden Prairie, MN.
Additional Information All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
J-18808-Ljbffr
#J-18808-Ljbffr
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. In addition, this position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials. Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.
Responsibilities
Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people.
Leads the development of an overall marketing strategy that will drive profitable growth.
Buil ds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment.
Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS).
Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals.
Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research.
Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals.
Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development.
Assists in product and market positioning, go to market and launch strategies.
Leads omni-channel campaigns utilizing best in class campaign management and measurement tools.
Leverages content and content tools to drive personalization and extend reach.
Manages large, complex budgets across a diverse set of market segments.
Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand.
Serves as a catalyst for innovation for the organization and actively seeks new ways to grow and improve.
Establishes and achieves concrete measurement standards for all marketing activities, including financial goals; develops and manages marketing budget and measures ROI.
Leads and supports the team in managing external vendor relationships.
Required Qualifications
Bachelor’s degree.
15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development.
10+ years of team leadership experience.
Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization.
Ability to think conceptually and strategically; can be both a strategist and a practitioner – capable of shaping, teaching and influencing as well as delivering on explicit targets and goals.
Solid collaboration and teamwork skills and the ability to maintain relationships across the organization while challenging the status quo to improve brand, customer experience and marketing programs.
High degree of organizational agility to handle large-scale change programs and navigate complex situations with multiple stakeholders.
Effective communication skills to shape opinions, overcome objections, and inspire others with vision and strategy.
Strong interpersonal skills to build collaborative relationships across disciplines and organizations.
Experience in developing and implementing new systems, programs, techniques, and procedures with a track record of achieving financial goals.
Proven ability to manage programs and strategies that drive measurable results.
Ability to adapt quickly to change and lead others through change in a fast-paced environment.
Preferred Qualifications
Healthcare or Financial Services Marketing.
Master’s degree in Marketing or Business Administration.
Based in Eden Prairie, MN.
Additional Information All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
J-18808-Ljbffr
#J-18808-Ljbffr