AbbVie
Associate Director, Eye Care - Ocular Surface Disease Marketing
AbbVie, Irvine, California, United States, 92713
Overview
Associate Director, Eye Care - Ocular Surface Disease Marketing. This role will partner with sales and broader AbbVie stakeholders to support business needs, derive insights from data, and strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. Responsibilities
Actively contribute to the development of Launch and Brand strategies through Launch Readiness and Brand Planning processes Participate on cross-functional teams and contribute to strategic brand plans Effectively communicate results of analytic and market research to influence action Partner with Marketing Analytics & Business Insights to evaluate marketing effectiveness and formulate optimization recommendations Support management of the Ocular Surface Disease marketing budget and identify efficiencies to maximize resources Develop strong working relationships with salesforce, brand teams and executive leadership; stay abreast of industry trends in Ocular Surface Disease, Anterior Segment and Eyecare Conduct routine field travel with the sales force to understand market drivers and dynamics Create marketing materials and navigate them through internal review/approval Manage external vendor relationships and ensure compliance requirements are met Maintain deep understanding of competitors, product ranges and promotional activities Lead tactical design and implementation of marketing initiatives including: Innovative U.S. market tactics Multi-channel campaign opportunities Resources for physicians and patients Materials for conferences Sales training pieces and initiatives Internal campaigns and meetings Ad boards and market research Qualifications
Bachelor's degree in related field; MBA preferred 5+ years of specialty sales/marketing experience Proven performance in sales/marketing roles Experience in product launches Experience in strategic brand planning Comprehensive knowledge of the healthcare and pharmaceutical industry Strong understanding of Commercial Insurance and Medicare Part D Compensation
Base pay range: $137,500.00/yr - $261,000.00/yr Company
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. AbbVie focuses on immunology, oncology, neuroscience, and eye care, with products and services in the Allergan Aesthetics portfolio. For more information, visit www.abbvie.com. Equal Opportunity and Additional Information
AbbVie is an equal opportunity employer. EEO statements apply. The compensation range described is the range of possible base pay compensation. Individual compensation is based on geography, experience, and other factors. This job is eligible for short- and long-term incentive programs. Reasonable accommodations are available for applicants. See AbbVie’s equal employment opportunity information and reasonable accommodations pages for more details.
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Associate Director, Eye Care - Ocular Surface Disease Marketing. This role will partner with sales and broader AbbVie stakeholders to support business needs, derive insights from data, and strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. Responsibilities
Actively contribute to the development of Launch and Brand strategies through Launch Readiness and Brand Planning processes Participate on cross-functional teams and contribute to strategic brand plans Effectively communicate results of analytic and market research to influence action Partner with Marketing Analytics & Business Insights to evaluate marketing effectiveness and formulate optimization recommendations Support management of the Ocular Surface Disease marketing budget and identify efficiencies to maximize resources Develop strong working relationships with salesforce, brand teams and executive leadership; stay abreast of industry trends in Ocular Surface Disease, Anterior Segment and Eyecare Conduct routine field travel with the sales force to understand market drivers and dynamics Create marketing materials and navigate them through internal review/approval Manage external vendor relationships and ensure compliance requirements are met Maintain deep understanding of competitors, product ranges and promotional activities Lead tactical design and implementation of marketing initiatives including: Innovative U.S. market tactics Multi-channel campaign opportunities Resources for physicians and patients Materials for conferences Sales training pieces and initiatives Internal campaigns and meetings Ad boards and market research Qualifications
Bachelor's degree in related field; MBA preferred 5+ years of specialty sales/marketing experience Proven performance in sales/marketing roles Experience in product launches Experience in strategic brand planning Comprehensive knowledge of the healthcare and pharmaceutical industry Strong understanding of Commercial Insurance and Medicare Part D Compensation
Base pay range: $137,500.00/yr - $261,000.00/yr Company
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. AbbVie focuses on immunology, oncology, neuroscience, and eye care, with products and services in the Allergan Aesthetics portfolio. For more information, visit www.abbvie.com. Equal Opportunity and Additional Information
AbbVie is an equal opportunity employer. EEO statements apply. The compensation range described is the range of possible base pay compensation. Individual compensation is based on geography, experience, and other factors. This job is eligible for short- and long-term incentive programs. Reasonable accommodations are available for applicants. See AbbVie’s equal employment opportunity information and reasonable accommodations pages for more details.
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