Omada Health
Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.
Overview
The Omada Marketing team focuses on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels. Reporting to the Sr. Manager, Growth Marketing, the Growth Marketing Manager will plan, strategize, develop and optimize marketing communications designed to acquire new members and identify new opportunities outside current channels to expand reach. Your impact
Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels. Plan, launch and measure tests in email, direct mail, digital, landing pages and new channels, collaborating with analytics, marketing operations, and agency partners. Build creative briefs and work with the creative team to scope, produce and iterate on campaign creative. Monitor campaign performance and continually identify opportunities for improvement. About you
5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition Experience with lifecycle marketing, audience segmentation and personalization Comfortable evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives Proven ability to provide clear and constructive feedback to creative agencies/vendors to deliver high-quality email creatives that resonate with the target audience and drive enrollments Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages Data-driven; versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate Attitude of constant optimization - scaling what’s working and improving what’s not Experience writing clear and succinct creative briefs for cross-functional teams Experience managing and communicating with agency partners History of successfully managing complex projects Ability to work independently Exceptional project management and organizational skills; attention to detail Ability to manage multiple competing priorities and ambiguity Strong communication and interpersonal skills Customer-centric and passionate about serving Omada’s customer base Bonus Points for
Experience in Healthcare, B2B2C, or high-growth environments Hands-on experience with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred) Skill in using Adobe Creative Suite for design modification Analytical skills and experience with Tableau Competitive salary with generous annual cash bonus Equity grants Remote-first work-from-home culture Flexible Time Off, generous parental leave, health, dental, and vision insurance (and above-market employer contributions) 401k retirement savings plan Lifestyle Spending Account (LSA) and Mental Health Support Solutions …and more About Omada Health
Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change for individuals managing chronic conditions. Our multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal conditions, and GLP-1 management. With connected devices and AI-supported tools, Omada care teams deliver evidence-based care tailored to each member, delivering results at scale. For more information, visit: https://www.omadahealth.com/ Equal opportunity information
Omada is an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, disability, medical condition, family care status, military or veteran status, marital status, or any other basis protected by law. For more information, please review our Candidate Privacy Notice. We’re proud to be Great Place to Work certified. Please click here for more information. Salary and location
California, New York State, and Washington State base compensation ranges: $128,800 - $161,000; Colorado: $123,200 - $154,000. Other states may vary. This role is eligible for annual bonus and equity grants. Final offer depends on experience and other factors. Please click here for more information on our Candidate Privacy Notice. San Francisco, CA
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The Omada Marketing team focuses on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels. Reporting to the Sr. Manager, Growth Marketing, the Growth Marketing Manager will plan, strategize, develop and optimize marketing communications designed to acquire new members and identify new opportunities outside current channels to expand reach. Your impact
Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels. Plan, launch and measure tests in email, direct mail, digital, landing pages and new channels, collaborating with analytics, marketing operations, and agency partners. Build creative briefs and work with the creative team to scope, produce and iterate on campaign creative. Monitor campaign performance and continually identify opportunities for improvement. About you
5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition Experience with lifecycle marketing, audience segmentation and personalization Comfortable evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives Proven ability to provide clear and constructive feedback to creative agencies/vendors to deliver high-quality email creatives that resonate with the target audience and drive enrollments Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages Data-driven; versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate Attitude of constant optimization - scaling what’s working and improving what’s not Experience writing clear and succinct creative briefs for cross-functional teams Experience managing and communicating with agency partners History of successfully managing complex projects Ability to work independently Exceptional project management and organizational skills; attention to detail Ability to manage multiple competing priorities and ambiguity Strong communication and interpersonal skills Customer-centric and passionate about serving Omada’s customer base Bonus Points for
Experience in Healthcare, B2B2C, or high-growth environments Hands-on experience with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred) Skill in using Adobe Creative Suite for design modification Analytical skills and experience with Tableau Competitive salary with generous annual cash bonus Equity grants Remote-first work-from-home culture Flexible Time Off, generous parental leave, health, dental, and vision insurance (and above-market employer contributions) 401k retirement savings plan Lifestyle Spending Account (LSA) and Mental Health Support Solutions …and more About Omada Health
Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change for individuals managing chronic conditions. Our multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal conditions, and GLP-1 management. With connected devices and AI-supported tools, Omada care teams deliver evidence-based care tailored to each member, delivering results at scale. For more information, visit: https://www.omadahealth.com/ Equal opportunity information
Omada is an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, disability, medical condition, family care status, military or veteran status, marital status, or any other basis protected by law. For more information, please review our Candidate Privacy Notice. We’re proud to be Great Place to Work certified. Please click here for more information. Salary and location
California, New York State, and Washington State base compensation ranges: $128,800 - $161,000; Colorado: $123,200 - $154,000. Other states may vary. This role is eligible for annual bonus and equity grants. Final offer depends on experience and other factors. Please click here for more information on our Candidate Privacy Notice. San Francisco, CA
#J-18808-Ljbffr