UnitedHealth Group
Chief Marketing Officer, Optum Insight & Optum Financial
UnitedHealth Group, Cleveland, Ohio, us, 44101
Overview
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together.
Position Summary
Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. This position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.
What Youll Do
Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people
Leads the development of an overall marketing strategy that will drive profitable growth
Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment
Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)
Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research
Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals
Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development
Assists in product and market positioning, go to market and launch strategies
Leads omni-channel campaigns utilizing best in class campaign management and measurement tools, with a focus on personalization and extending reach
Manages large complex budgets across a diverse set of market segments
Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand
Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve
Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (ROI)
Leads and supports team in managing external vendor relationships
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
Bachelor's degree
15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development
10+ years team leadership experience
Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization
Ability to think conceptually and strategically; can be both a strategist and a practitioner - someone who can shape, teach and influence as well as deliver on explicit targets and goals
Solid collaboration and teamwork skills and the ability to maintain respect and relationships across the organization while asking questions which challenge the status quo
Displays a high degree of organizational agility - the ability to handle large-scale change programs and influence without always having direct control
Effective communicator who shapes opinions, overcomes objections, and convinces others of vision and strategy
Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines
Demonstrated experience in developing and implementing new systems, programs, techniques, and procedures with a track record in achieving financial goals
Demonstrated business management ability with a track record of building programs and strategies that drive measurable results
Ability to quickly adapt to change and lead others through change in a fast-paced environment
Preferred Qualifications
Healthcare or Financial Services Marketing
Master's degree in Marketing or Business Administration
Based in Eden Prairie, MN
Note: All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Additional Information Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution. All benefits are subject to eligibility requirements.
Application Deadline:
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes.
UnitedHealth Group is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together.
Position Summary
Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. This position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.
What Youll Do
Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people
Leads the development of an overall marketing strategy that will drive profitable growth
Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment
Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)
Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial's external websites, social media, and market research
Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals
Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development
Assists in product and market positioning, go to market and launch strategies
Leads omni-channel campaigns utilizing best in class campaign management and measurement tools, with a focus on personalization and extending reach
Manages large complex budgets across a diverse set of market segments
Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand
Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve
Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (ROI)
Leads and supports team in managing external vendor relationships
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications
Bachelor's degree
15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development
10+ years team leadership experience
Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization
Ability to think conceptually and strategically; can be both a strategist and a practitioner - someone who can shape, teach and influence as well as deliver on explicit targets and goals
Solid collaboration and teamwork skills and the ability to maintain respect and relationships across the organization while asking questions which challenge the status quo
Displays a high degree of organizational agility - the ability to handle large-scale change programs and influence without always having direct control
Effective communicator who shapes opinions, overcomes objections, and convinces others of vision and strategy
Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines
Demonstrated experience in developing and implementing new systems, programs, techniques, and procedures with a track record in achieving financial goals
Demonstrated business management ability with a track record of building programs and strategies that drive measurable results
Ability to quickly adapt to change and lead others through change in a fast-paced environment
Preferred Qualifications
Healthcare or Financial Services Marketing
Master's degree in Marketing or Business Administration
Based in Eden Prairie, MN
Note: All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Additional Information Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution. All benefits are subject to eligibility requirements.
Application Deadline:
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes.
UnitedHealth Group is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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