Fannie Mae
Overview
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. Job Description As a valued colleague on our team, you will lead the development and creation of content grounded in audience insights that effectively communicate the Fannie Mae narrative. You will help us brainstorm and develop impactful content ideas. You will manage the development process end-to-end to create content that drives audience engagement: from developing research and learning agendas, to collaborating on the creative process with other members of the Marketing team as well as internal cross-functional teams, such as business and legal stakeholders. Lastly, you will oversee content execution in collaboration with our brand and paid media teams. This position has one opening and can be worked from our Washington, DC or Reston, VA office. Responsibilities
Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.
Partner with team members and other key stakeholders to develop Fannie Maes brand strategy, including brand architecture, naming, messaging, etc.
Create and manage an editorial calendar to plan and schedule content releases.
Translate data, insights, and trends into actionable content strategies.
Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs.
Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.
Qualifications
Minimum Required Experiences 2 years related experience which demonstrates success delivering content in different marketing channels such as social media, display, email, web, etc.
Deep understanding of social media marketing and analytics to provide clear reporting to inform business objectives.
Bachelors degree or equivalent.
Exceptional written and verbal communication skills.
Embraces a fast-paced, agile environment.
Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.
Self-starter who is comfortable navigating ambiguity and proactively solving problems.
Desired Experiences 3-5 years related experience.
Love of test and learn - using research to ground thinking and strategy.
Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.
Ability to rapidly prioritize and respond to changing business needs.
Marketing and Shared Services - Digital Marketing - Senior Associate Target Pay Range:
$94,000 - $122,000 a year Qualifications
Education:
Bachelor's Level Degree (Required) The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote. Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form. The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here. Requisition compensation: 94000 to 122000 Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com. #J-18808-Ljbffr
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home. Job Description As a valued colleague on our team, you will lead the development and creation of content grounded in audience insights that effectively communicate the Fannie Mae narrative. You will help us brainstorm and develop impactful content ideas. You will manage the development process end-to-end to create content that drives audience engagement: from developing research and learning agendas, to collaborating on the creative process with other members of the Marketing team as well as internal cross-functional teams, such as business and legal stakeholders. Lastly, you will oversee content execution in collaboration with our brand and paid media teams. This position has one opening and can be worked from our Washington, DC or Reston, VA office. Responsibilities
Lead the development of multichannel marketing content including website content, display, social media, video, articles, case studies and more, that supports key business initiatives.
Partner with team members and other key stakeholders to develop Fannie Maes brand strategy, including brand architecture, naming, messaging, etc.
Create and manage an editorial calendar to plan and schedule content releases.
Translate data, insights, and trends into actionable content strategies.
Leverage research and data to assess product performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs.
Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communications, etc.
Qualifications
Minimum Required Experiences 2 years related experience which demonstrates success delivering content in different marketing channels such as social media, display, email, web, etc.
Deep understanding of social media marketing and analytics to provide clear reporting to inform business objectives.
Bachelors degree or equivalent.
Exceptional written and verbal communication skills.
Embraces a fast-paced, agile environment.
Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines.
Self-starter who is comfortable navigating ambiguity and proactively solving problems.
Desired Experiences 3-5 years related experience.
Love of test and learn - using research to ground thinking and strategy.
Driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.
Ability to rapidly prioritize and respond to changing business needs.
Marketing and Shared Services - Digital Marketing - Senior Associate Target Pay Range:
$94,000 - $122,000 a year Qualifications
Education:
Bachelor's Level Degree (Required) The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote. Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form. The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here. Requisition compensation: 94000 to 122000 Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com. #J-18808-Ljbffr