Senior Manager, Content Curation and Creation (CRM)

Senior Manager, Content Creation and Curation (CRM)

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Introduction to the team

The Content and Comprehension Team is at the forefront of modernizing and optimizing how content powers high-performing CRM campaigns. As we centralize and scale a Content Library ("Content Bank"), the Senior Manager, Content Creation is a critical leaderresponsible for architecting, managing, and ensuring the effectiveness of our content systems, processes, and outputs across all brands.

In this role, you will focus on

Content Bank Architecture & Tool Leadership

• Lead the setup, and ongoing optimization of the content management tool
• Partner with Production to drive development of the Content Library's taxonomydefining categories, tagging standards, meta-data structures, and searchability features for scalable and consistent usage.
• Oversee content governance, version control, naming conventions, and the regular refresh of the content library.

End-to-End Workflow Management

• Design and implement content intake, creation, approval, QA, localization, and deployment processes that serve diverse campaigns and brands.
• Own workflow documentation, hand-offs, service level agreements (SLAs), and streamlining of cross-team operations.

Content Creation & Creative Collaboration

• Translate business needs into actionable creative and copywriting requirements, optimizing for test variants and brand positioning.
• Ensure consistent tone of voice, creative standards, and best practices across all published campaigns.

Technical Enablement & Automation

• Leverage automation, AI, and dynamic content capabilities within the library for enhanced speed, personalization, and performance measurement.
• Ensure robust tagging and integration to facilitate efficient content retrieval and campaign deployment.

Stakeholder Management & Training

• Act as a key point of contact between Content Creation, Production, CRM, Brand Creative, UX, Legal, and external partners.
• Develop and implement content library onboarding, documentation, governance, and training programs for all stakeholders.

Performance & Feedback

• Monitor and report on usage, accuracy, turnaround times, and key KPIs (such as % of emails using the library, error rate, satisfaction).

Experience and Qualifications

• Minimum 10 years in content management, content operations, or digital asset management.
• Significant experience architecting, launching, and scaling content libraries or banks within a CRM or marketing context.
• Deep understanding of taxonomy, content tagging strategies, meta-data frameworks, versioning, and digital asset management best practices.
• Demonstrable experience designing and optimizing workflow across the full content lifecycle: briefing, creation, review, QA, deployment, and performance analytics.
• Strong background in creative collaborationtranslating strategic briefs, ensuring copywriting standards, and managing visual asset production.
• Familiarity with AI/automation tools for content generation, content testing, or modular campaign assembly.
• Exceptional stakeholder management, change management, and internal communications skills.
• Experience delivering training and process documentation for large, distributed teams.
• Analytically minded; confident using metrics and audits to drive continuous improvement.