Senior Director, Digital & Social Creative Job at David Yurman in New York

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.**Our Values**At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.**Job Description****Senior Director, Digital & Social Creative**David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers. **Overview** Sr Director, Digital & Social Creative candidate innately understands luxury positioning and can balance strong creative vision, with creative execution and leadership skills. This individual will have experience working with a global luxury brand or leading agency in the luxury or similar industries.With an understanding of foundational brand pillars, marketing objectives, and the ability to translate integrated strategy into creative execution, the Sr Director, Digital & Social Creative, is responsible for creating compelling, targeted, and relevant creative content. The content needs to entertaining to attract attention (surprise), inspire, and educate, and needs to leverage best practices per platform to drive consumer engagement across all digital touchpoints (site, social and digital media) and conversion on site.Sr Director, Digital & Social Creative should have a deep and innate understating of the digital ecosystem and platforms in all its iterations and be inspired by the possibilities that emerge from collaboration between storytelling, design and technology. The Sr Director, Digital & Social Creative works in partnership with e-commerce, merchandising and marketing teams to ensure that the work is part of a 360 & compelling integrated program and is strategically aligned with corporate goals. This results in an integrated strategy across digital channels (site, social & media) with the highest aesthetic standards.**Responsibilities*** Lead digital design direction for: + Site & Email: DavidYurman.com / WS accounts (select) + Digital Advertising: video, display etc. + Social: organic handles and paid advertising assets (note: develop content ideas & creative strategy for all social media channels in close partnership with Social Media Marketing team.)* Focus on delivering: + Seasonal Social Campaigns + Brand Storytelling: Inspiration, Heritage, Craftsmanship + High Traffic Moment Social Campaigns (e.g., Mother’s Day, Holiday) + Refreshes (e.g., always on programming, site experiencers / enhancements)* Site: Lead seasonal, HTM, refresh updates (detailed above) w/ site concept to wireframe / UX, design and layout, including appropriate distribution channels and platforms. Create intuitive, engaging and highly shoppable design that follows best in class UX/UI practices to execute a world-class multi-channel experience* Digital Advertising: In collaboration with Media team, oversee and continuously elevate digital creative concepts, layouts & design to maximize media placement and ensure consistency.* Partner with Content Studio to optimize e-commerce guidelines and PDP enhancements as well as creative content to spec for site and emails* Concept & Art Direct relevant digital shoots for site, social, digital advertising and emails.* Oversee projects from concept development through delivery in collaboration with e-commerce, merchandising, marketing & copy departments to ensure cohesive 360 seasonal execution whilst maintaining creative integrity.* Managing digital and social design team daily workflows and partner with Project Managers to ensure timely execution of projects.* Partner with the offline creative team under the leadership of the Senior Creative Director to ensure cohesive seasonal narratives and expression across all creative touchpoints of the brand.* Employ resourceful, creative thinking and an ability to anticipate business needs with the expectation to work 5+ months in advance of site deployment.* Identify gaps in current programming and initiatives and offer recommendations on new content* Remain current on competitor activity and emerging trends in digital advertising, branded entertainment and technology, to bring consistently fresh thinking and “state of the art” innovations.**Qualifications*** Bachelor's Degree* Minimum 8+ years of designing in the digital space & 5+ years of on-set experience* Prior experience in Founder-led organizations is a plus* Strong ability to prioritize tasks in a fast-paced work environment and work both independently and as part of a team.* Detail oriented, efficient, organized, self-starter, highly productive and collaborative approach to work.* Adaptability, maintaining effectiveness when experiencing changes in work tasks or the work environment; adjusting effectively to work within new processes and requirements* Exceptional user interface designs and concepts* Expert knowledge of typography, color, usability, layout, production, and other design principles* Ability to balance creative and conceptual thinking with sensitivity to user-centric design and experience whilst considering online marketing best practices* Strong ability to prioritize tasks and work both independently and as part of a team* Solid understanding of Social & Digital Media including strategy and implementation across platforms* Technical expertise – thought leader in digital design. Expert knowledge of web technology and how it relates to design. Understating of HTML/CSS, CMS systems, and tech infrastructure capabilities* Superior knowledge and skills with Adobe CS Suite.* Detail oriented, efficient, organized, self-starter, highly productive and collaborative approach to work* Must have FIGMA experience* Monday.com – Project Management Tool experience preferred’**Location:**New York, NY **Work Model**: Hybrid **Estimated Salary Range:** $190,000-210,000Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual #J-18808-Ljbffr In Summary: David Yurman is a celebrated American jewelry company founded in New York . Creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature . The Sr Director, Digital & Social Creative is responsible for creating compelling, targeted and relevant creative content . En Español: David Yurman es una célebre compañía de joyería estadounidense fundada en Nueva York por el escultor y su esposa, Sybil, pintora y ceramista. Cuando los artistas comenzaron a colaborar, su objetivo era simplemente hacer objetos hermosos para vestir. Dirigido hoy por su hijo Evan, David yurman crea colecciones intemporales pero contemporáneas para mujeres y hombres definidas por la inspiración, la innovación, la artesanía consumada y el cable la firma artística de las marcas. Cuando los artistas comenzaron a colaborar, su objetivo era simplemente hacer objetos hermosos para vestir. David Yurman crea colecciones atemporales y sin embargo contemporáneas para mujeres y hombres definidas por la inspiración, innovación, artesanía consumada y cable de las firmas artísticas de la marca. Las Colecciones de David Jurman están disponibles en 50 tiendas minoristas en todo Estados Unidos, Canadá, Hong Kong y Francia y en más de 300 ubicaciones en todo el mundo, a través de sus exclusivamente autorizadas joyas finas y red de relojes de minoristas. El contenido debe ser entretenido para atraer la atención (sorpresa), inspirar y educar, y necesita aprovechar las mejores prácticas por plataforma para impulsar el compromiso del consumidor en todos los puntos de contacto digitales (sitio, medios sociales y digitales) y la conversión en el sitio. Sr Director, Digital & Social Creative debería tener una subestimación profunda e innata del ecosistema digital y plataformas en todas sus iteraciones y estar inspirado en las posibilidades que surgen de la colaboración entre narración, diseño y tecnología. + Social: manejos orgánicos y activos publicitarios de pago (nota: desarrollar ideas de contenido y estrategia creativa para todos los canales de redes sociales en estrecha colaboración con el equipo de Marketing de Medios Sociales.)* Concentrarse en entregar: + Campañas sociales estacionales + narración de marcas: inspiración, patrimonio, artesanía + campañas de alto momento del tráfico social (por ejemplo, Día de las Madres, vacaciones) + actualizaciones (p.ej., siempre en programación, experienciantes / mejoras del sitio) * Sitio: Lider estacional, HTM, actualización refrescante (detallada arriba) w/ concepto del sitio a Wireframe / UX, diseño y disposición, incluidos canales y plataformas de distribución apropiados. Crear un diseño intuitivo, atractivo y altamente adquisible que siga las mejores prácticas de UX/UI en su clase para ejecutar una experiencia multicanal de nivel mundial* Publicidad Digital: En colaboración con el equipo Media, supervisar y elevar continuamente los conceptos creativos digitales, diseños y diseño para maximizar la colocación mediática y garantizar la consistencia.* Socio con Content Studio para optimizar directrices de comercio electrónico y mejoras PDP así como contenido creativo para especificar sitios web y correos electrónicos * Concept & Art Direct son sesiones digitales relevantes para llevar a cabo una experiencia multi-canal, social, publicidad digital y correo electrónico.* Supervisar proyectos desde el desarrollo del concepto hasta experimentar cambios en colaboración con e-commerce, merchandising, marketing y distribución de contenidos, al tiempo que se mantienen integradas 360 funciones estacionales mientras se mantiene la integridad creativa. Conocimiento experto de la tecnología web y cómo se relaciona con el diseño. Subestimar las capacidades de HTML/CSS, sistemas CMS e infraestructura tecnológica* Conocimientos y habilidades superiores con Adobe CS Suite.* Un enfoque orientado al detalle, eficiente, organizado, auto-iniciador, altamente productivo y colaborativo para trabajar* Debe tener experiencia en FIGMA* Monday.com Experiencia en herramientas de gestión de proyectos preferida** Ubicación: **New York, NY **Modelo de trabajo**: híbrido **Rango salarial estimado:** $190,000-210,000La remuneración básica es un componente del paquete total de compensación de David Yurman, que también puede incluir lo siguiente para los empleados elegibles: acceso a atención médica, plan 401k), bonificaciones, beneficios sexuales (rolles corporativas) , tiempo pagado, tiempo de trabajo y más.