Paid Media Manager
Marcel Digital is a Chicago-based, award-winning digital marketing and web development agency, proudly independent since 2003. We specialize in driving measurable growth for B2B organizations through integrated strategies across paid media, SEO, analytics, and web development.
We've built a high-performing team that thrives on collaboration, curiosity, and results. Our culture is anchored in authenticity, integrity, accountability, and curiosity - and we're serious about creating an environment where people can grow, not just as professionals but as individuals.
At Marcel, we invest in becoming exceptional at what we do. From sending team members to top industry conferences around the world to hosting hands-on learning sessions and fostering daily peer-to-peer collaboration, we believe growth is a shared journey. If you're passionate about doing meaningful work with smart, kind people - we'd love to meet you.
Position Summary
As a Paid Media Manager at Marcel Digital, you'll be at the forefront of driving measurable revenue growth for our B2B clients. You'll own the strategy, execution, and optimization of multi-channel paid media campaigns across platforms including Search (SEM), Display, Paid Social, Feed Management, Affiliate Marketing, and emerging digital channels. Your work won't just generate leadsit will generate the leads that convert into real business outcomes.
This role requires more than channel expertiseit requires strategic thinking, data fluency, and a deep understanding of complex B2B buyer journeys. You'll develop performance-driven campaigns that align with each client's broader marketing and sales goals, leveraging every dollar for maximum impact. As part of our integrated team, you'll collaborate closely with SEO, data, and development experts to deliver full-funnel solutions that are as smart as they are scalable.
Role Description
- Performance and Budget Management
- Strategic Client Partnership
- Client Engagement & Growth
- Operational Excellence & Accountability
- Thought Leadership & Innovation
Qualifications & Ideal Fit
This role is ideal for a driven, results-focused digital marketer who thrives in fast-paced, client-centric environments. You combine strategic vision with precise execution and know how to navigate the complexities of B2B marketing, from long sales cycles and niche targeting to multi-stakeholder decision-making. You're curious enough to challenge assumptions, disciplined enough to drive measurable impact, and motivated by helping clients win.
You'll thrive in this role if you:
- Bring 35 years of experience managing paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic/display platforms.
- Have a proven track record in B2B lead generation and/or ecommerce performance marketing.
- Understand how to drive performance across the full funnel, from awareness to conversion.
- Are data fluent, with strong analytical skills and the ability to translate metrics into meaningful insights.
- Have hands-on experience with Google Analytics (GA4), Looker Studio, and CRM platforms like HubSpot or Salesforce.
- Excel at managing multiple campaigns and priorities in a fast-paced, results-oriented environment.
- See yourself as a strategic partner, not just an executoryou're eager to contribute ideas and shape strategy.
- Are proactive, curious, and adaptablewith a passion for digital innovation and client success.
Benefits
In exchange for your contributions, Marcel offers a competitive salary, great benefits, and a flexible work environment. More than that, you get the autonomy to work independently and solve the problems that get in your way. You get a voice in evolving our process and an environment that encourages you to master the latest trends.
Are you curious, committed, and adaptable with a passion for learning and finding creative solutions? If the answer is yes, and your skills and career aspirations are in-line with ours, we very much want to hear from you!