Social Media and Content Specialist

Department:

Performance Marketing Reports to:

Director of Marketing Strategy Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. As a Content & Social Media Specialist at OBI, you will write, publish and optimize content across multiple platforms and formats. This hybrid role spans social media, content marketing, ad copywriting and strategic support for research and brand messaging. You’ll manage day-to-day social content for select clients while contributing to broader campaign and messaging development efforts. If you're a flexible writer who thrives on variety and collaboration, this role is for you. Social Media Content Creation

: Write, schedule and publish long- and short-form social media posts for agency clients across multiple platforms. Actively participate in Creative team conceptualizations on assigned projects. Content Writing

: Write clear, compelling long-form content—including blogs, articles, landing pages, and email copy—that aligns with client goals, brand voice, and audience needs. Brand Development:

Develop and refine brand messaging, tone of voice and campaign copy based on defined strategy. Partner with Social Media, Content, Public Relations, Creative, Insights and Accounts teams to plan, develop and implement strategies and messaging across a wide range of agency projects and initiatives. Versatile Writer:

You’re experienced at crafting content across multiple formats: short-form social posts, blogs, emails, websites and ad copy. Brand-Driven Storyteller:

You have a strong understanding of brand voice and the ability to write with clarity, personality and persuasion. Social Media Savvy:

You are familiar with multiple social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) and know how to craft content that resonates with each audience. Detail-Oriented Executor:

You’re able to manage multiple projects and deadlines while maintaining consistency and quality. Curious Learner:

You stay on top of trends in marketing, content and social media—and bring fresh ideas to the table. Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related field preferred Experience:

1-3 years’ experience working in social media Bonus:

Familiarity with social media tools for publishing, monitoring, social listening and reporting (HeyOrca, Canva, SproutSocial, etc.) You have a

curious

nature, always looking for fresh content ideas and new ways to engage audiences. You thrive in a

collaborative

environment, working with cross-functional teams to develop content that meets diverse business needs. You show

tenacity

in managing content deadlines, consistently delivering high-quality work that meets clients and project goals. You take

responsibility

for the performance of your content, using data and insights to drive continuous improvement. You embrace

innovation

, constantly seeking out new trends, platforms, and tools to enhance the content you create. Fun team-building activities and a supportive work culture. Create content that inspires, engages, and helps bring our clients' dreams to life.

At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees.