Media Buyer, Integrated Media Investment Job at CROSSMEDIA in New York

Media Buyer, Integrated Media Investment

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Overview

Crossmedia is the global media independent. We are committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. We are a values-based organization that earns client TRUST through transparency, objectivity in decision-making, and by applying REASON and logic to solutions. The pursuit of HAPPINESS matters to us and we invest in colleagues’ professional and personal wellbeing and growth.

Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

Responsibilities

• Oversees tactical planning, execution and reporting of campaigns using knowledge of the media marketplace and channels to brainstorm activations and vendor options.
• Maintains a base-level knowledge of buying for both online and offline media: Digital (Banners, Audio, Video), Search, Social, TV, Radio, OOH, Print.
• Owns vendor communications and develops relationships with clients.
• Manages RFP process: developing partner consideration sets, creating RFPs, and coordinating conversations with partners.
• Collaborates on media buying, vendor contracts, and budget management by platform, including billing/invoicing.
• Leads use of media buying tools (e.g., Freewheel, SBMS/Adazzle, GCM/MOAT/IAS, Datorama, Tableau) to execute plans and buys.
• Applies negotiation principles to ensure discounts and added value.
• Acts as the first gatekeeper and reviewer for Assistant’s work and ensures smooth campaign launches and updates.
• Demonstrates a deep understanding of the digital media trafficking process and performs weekly pacing and monitoring of campaigns.

Qualifications

• 2 years of experience in a media investment/buying role across online and/or offline channels (Digital - Display, Audio, Video), including campaign execution and management (Search, Social, TV, Radio, OOH, Print).
• Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau.
• Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
• Effective communication and collaboration skills—able to manage vendor relationships and clearly articulate media strategies.
• Ability to mentor junior team members.

Salary and Location

Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant. This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund for activities that support well-being
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

Diversity and Inclusion

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment is embedded into agency practices at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have mentoring and internship programs that create opportunities for underrepresented groups. Internal agency programs include XMEquity365, fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to equal employment opportunities and to creating a diverse and inclusive company culture that does not discriminate against candidates or employees for any protected status.

Notes

Continued employment remains at-will. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. Physical Demands and other employment terms are as described in the original posting. This description is not all-inclusive and may be revised as needed.