Ignited is hiring: Senior Media Planner in Arlington

5 days ago Be among the first 25 applicants

This range is provided by Ignited . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $80,000.00/yr

Company overview

Ignited Government provides federal and DoD agencies modern approaches to realize their marketing and outreach objectives. With 24 years of experience partnering and supporting government agencies, we understand the complexities of federal, state and local government communications challenges.

Basic function

The Sr. Media Planner assists the Director in developing overall communication strategies and leads the media planning and buying process on assigned accounts. Demonstrates strong organizational and polished leadership skills with the client as well as within the media department. Ensures all media plans are integrated with other departments/vendors (internal/external) for successful return on investment.

Responsibilities

• Proactive management of client needs; communicates and disseminates client requests to team and manages client expectations
• Assist the media director with media strategy research (pull historical campaign data and analyze results, competitive research, building unique audiences, media consumption habits, trends); assist with channel recommendation; curate partner lists
• Ensure campaign investment tactics are aligned to the media strategy
• Lead RFP outreach with vendors; manage publisher communication with all active partners; schedule meetings with prospective partners
• Leading day to day maintenance of assigned account(s) and responds to, prioritizes and follows through to completion all account team and client requests and needs (including POVs, client education, presentations)
• Ensuring on-going tracking and optimization for media campaigns; put forth optimization recommendations
• Ensuring integration of plans with other departments (account, production, creative)
• Liaise with multiple agencies, creative resources, and production teams to manage deliverables
• Troubleshoot any platform issues and provide next steps and recommendations for solves
• Keep budget flowcharts up to date, manage campaign budgets across platforms and partners, assist with billing and invoicing in a timely manner
• Mentor junior planning staff on a daily basis which includes developing and aiding in the development of results driven media strategies
• Assisting on new business, special projects and administrative duties within the department
• Stay apprised of industry standards, new media programs/trends, and competitive landscape

Principal working relationships

Primary: Core agency team; Clients

Secondary: Agency management team

Job criteria

Education

• Bachelor’s Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience

Qualifications

§Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e. personnel security clearance)

§Hybrid role; Must be able to work on-site in Arlington, VA approx. 3 days/wk

Prior experience

• Minimum 2-3 years’ experience as a media planner with integrated experience, and an emphasis on digital
• Experience working with federal government agencies preferred
• Previous ad agency experience preferred

Special knowledge or skills [Software]

• Translate business goals into media objectives
• Solid working knowledge of how to integrate media research into the media planning process (MRI-Simmons experience preferred)
• Expert proficiency in Microsoft Office 365, with strong Excel experience

Experience using third-party ad servers and reporting platforms (e.g., Google Analytics, Campaign Manager 360, DV360)

Hands-on experience with leading media buying and optimization platforms (Meta Ads Manager, Google Ads Manager)

• Experience managing DSP campaigns either directly (i.e., TTD, DV360, Amazon DSP) or through a managed service/preferred partner highly preferred
• Proven ability to analyze and mix various media vehicles across all media types (i.e., OOH, Print, TV, Radio and Digital) to maximize their effective communication strengths
• Strong presentation skills with the ability to convey ideas to the account group and client
• Hands-on experience in day to day of planning, buying, implementation, analytics and optimization (all media but especially digital)

Equal Opportunity Employer

Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

E-Verify

Employment is subject to background checks and employment eligibility verification via E-Verify.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services