Sr Communications & Content Strategist Job at Textron in Cockeysville

Overview

Textron Systems is part of Textron, a $14 billion, multi-industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We make things that fly, hover, zoom and launch. Things that move people. Protect soldiers. Power industries. We serve customers in industries spanning aerospace and defense, specialized vehicles, turf care and fuel systems.

This role is in Textron System’s business area. Visit TextronSystems.com & Lycoming.com to read more about who we are and the products we make.

Job Summary

The Senior Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, External Communications, this position is part of Textron Systems’ Marketing & Communications team. The Senior Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will align planning with the external communications team across PESO (paid, earned, social, owned) media and use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 5-7 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.

Responsibilities

• Partnership with stakeholders and external communications team to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups, in alignment with PESO content planning for brand and business line support
• Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth
• Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism
• Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth
• Write and edit numerous content types: News articles, Social media content, Q&As/other brand journalism pieces, Infographics, Photo stories, Listicles
• Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels: Reels, Stories, Highlights, Lives, Video
• Ongoing measurement of KPIs and continuous improvement actions to achieve expected KPI results and audience growth
• Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development
• Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube
• Proactively manage external communications vendor relationships
• Research, analyze and help build thought leadership platforms
• Other as assigned

Qualifications

• Portfolio review; should not include content developed or assisted by generative AI

Education

• No less than 5 years of pertinent experience
• Bachelor’s degree or higher in a pertinent field such as Journalism, Communications, Marketing, Media or Business

Position Requirements

• Exemplary writing and editing skills
• Superior attention to detail
• Strong project management skills and organization
• Graphic design/video editing/software experience commensurate with job responsibilities
• Strategic mindset with ability to turn business imperatives into powerful content campaigns and measurably successful content pieces
• Proactive and solution-oriented
• Ability to prioritize and execute work successfully in a fast-paced environment
• Highly professional verbal and written communications skills to interact successfully with peers, employees and leaders at all levels of the organization
• Experience working in a high-compliance environment, i.e., aerospace and defense (preferred), health care, finance, government

Compensation and Benefits

Base pay range: $85,900.00/yr - $129,700.00/yr

Textron’s compensation package includes competitive base pay and provides eligible employees with benefit programs. Benefits may include health insurance and prescription plan coverage, dental insurance, family building benefits, vision insurance, mental health resources, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and programs that provide employees time away from work. Pay range is a general guide and may vary by candidate experience and qualifications.

Location

Primary Location – Hunt Valley, MD

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Job Details

Job Function: Communications

Schedule: Full-time

Job Level: Individual Contributor

Job Type: Experienced

Shift: First Shift

Job Posting: 09/17/2025, 1:50:19 PM

Job Number: 335917