Director of Marketing

Director of Marketing

Position Overview

The Director of Marketing will lead the overall marketing strategy, brand management, and communications for all divisions under Inch & Co. This includes real estate, construction, landscaping, development, property management, holdings, and the golf course. The Director will be responsible for aligning marketing initiatives with company goals, building a consistent brand identity across multiple industries, and driving growth through innovative campaigns, digital marketing, and strategic partnerships.

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive marketing strategy that supports growth and visibility across all company divisions.
• Partner with executive leadership to align marketing initiatives with business goals.
• Build, mentor, and manage an internal marketing team and coordinate with external agencies/vendors as needed.
• Oversee marketing budgets, reporting, and ROI analysis.

Brand & Communications

• Ensure brand consistency across all divisions while tailoring messaging to specific audiences (homeowners, tenants, investors, customers, community partners).
• Manage internal and external communications, including press releases, public relations, community engagement, and media relations.
• Develop and maintain marketing materials, presentations, and collateral.

Digital & Advertising

• Lead digital marketing efforts including website management, SEO/SEM, paid ads, email campaigns, and social media presence.
• Oversee content creation (blogs, videos, photography, newsletters) to showcase company projects, services, and culture.
• Monitor analytics to optimize campaigns and maximize reach and engagement.

Sales & Business Development Support

• Partner with sales and business development teams to provide tools, presentations, and campaigns that drive lead generation.
• Support proposal development and RFP responses with compelling marketing content.
• Coordinate events, sponsorships, and networking opportunities to increase brand visibility.

Cross-Divisional Focus

• Real Estate: Market residential and commercial properties, promote listings, and support real estate agents.
• Construction & Development: Showcase projects, highlight expertise, and promote capabilities to potential clients.
• Landscaping & Property Management: Develop campaigns to attract and retain clients while strengthening reputation for quality service.
• Golf Course & Hospitality: Drive membership sales, event bookings, and community engagement.
• Holdings/Corporate: Maintain a professional corporate identity that reflects stability, innovation, and growth.

Qualifications

• 5+ years of progressive marketing experience, with at least 3+ years in a leadership role.
• Proven success in multi-industry or multi-division organizations.
• Strong knowledge of digital marketing, branding, and content strategy.
• Excellent leadership, communication, and project management skills.
• Ability to balance strategic vision with hands-on execution.

What We Offer

• Health, Vision and Dental Insurance
• Paid Time Off
• 401K with company match
• Opportunity to work alongside the leadership of a multi-division organization
• Exposure to diverse industries and high-level business operations
• Growth potential within a dynamic and entrepreneurial company