Northmarq
Overview
At Northmarq, you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors, providing our clients access to experts in debt, equity, investment sales, loan servicing, and fund management. We offer you a career path with best-in-class training, and we foster inclusive teams committed to collaboration, mentoring, and growth. Northmarq will help you unlock your potential – whether you are an industry veteran or you’re just getting started. Your new career is waiting. Start something special today.
Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate! WHAT YOU WILL DO Northmarq is seeking a
Senior Regional Marketing Manager
located in any of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. As a key member of the Marketing & Communications Extended Leadership Team, this individual collaborates with the Corporate Marketing & Communications team, business line leadership and operations, and corporate teams to build marketing programs and brand strategies serving the needs of producers and local markets. In addition to providing Regional Marketing Team leadership the Regional Marketing Lead is assigned regional marketing responsibilities in a designated region, acting as a working manager. This role plans and executes marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. It requires up to 20% domestic travel. The candidate will support the marketing needs of the Debt + Equity business, build regional marketing programs, develop tracking and reporting to measure impact, provide performance management and coaching, and orchestrate programs for multiple offices. Key competencies include collaboration, developing relationships across the organization, leading teams to high performance, delivering marketing plans for distributed sales channels, strong project management, graphic design experience, and innovation in digital and email marketing. HOW YOU WILL MAKE A DIFFERENCE Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices. Plan, produce, and execute regional and local marketing plans that align with division strategies and regional goals. Translate national marketing initiatives into regionally relevant programs in collaboration with marketing and communications teams. Develop, write, and design engaging content for local markets and producers; leverage thought leadership, research, PR from internal partners. Develop campaigns, collateral, and marketing programs with outputs including email campaigns, web strategies, thought leadership, research, advertising, and special reports. Deliver marketing expertise and plans aligned to D+E business goals to support client acquisition, nurturing, and retention. Collaborate to develop product positioning, messaging, and campaign strategies targeting clients and showcasing Northmarq. Define client insights and campaign analytics to optimize effectiveness. Study competitor best practices and market insights to drive programs and test innovative tactics. Coordinate development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content. Drive full-funnel marketing programs from lead generation to nurturing and retention. WHAT YOU BRING A bachelor’s degree in marketing or communications. 5+ years of direct managerial experience overseeing others. Proven experience delivering consultative client service to sales channels with measurable results. 7+ years of experience developing content, campaigns, and strategies for sales channels. Experience measuring and reporting team output and adjusting strategies to optimize results. Experience in marketing planning and execution, including graphic design and using marketing technology platforms. Exceptional writing and editing skills with a record of creating compelling stories and engagement strategies. Experience building marketing strategies through collaboration with internal partners. Strong campaign management and deployment skills, with experience using CRM and marketing automation platforms. Ability to use insights and analytics to drive strategy and decision making. Experience with Salesforce CRM, MS Office, Adobe Creative Cloud, and Asana or similar collaboration tools. Benefits Northmarq offers a highly competitive benefits package including: medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match and so much more! #LI-Onsite #LI-ES1 Voluntary Self-Identification and EEO
Northmarq provides voluntary self-identification of veteran status and disability status for government reporting purposes. Completion is voluntary and confidential; it will not affect hiring decisions. Northmarq is an equal employment opportunity employer and does not discriminate based on protected status. For more details, see the company policy on EEO. Disability Status: The form is voluntary and confidential. If completed, it helps measure progress toward employment goals for people with disabilities. See OFCCP information for more details.
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At Northmarq, you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors, providing our clients access to experts in debt, equity, investment sales, loan servicing, and fund management. We offer you a career path with best-in-class training, and we foster inclusive teams committed to collaboration, mentoring, and growth. Northmarq will help you unlock your potential – whether you are an industry veteran or you’re just getting started. Your new career is waiting. Start something special today.
Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate! WHAT YOU WILL DO Northmarq is seeking a
Senior Regional Marketing Manager
located in any of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. As a key member of the Marketing & Communications Extended Leadership Team, this individual collaborates with the Corporate Marketing & Communications team, business line leadership and operations, and corporate teams to build marketing programs and brand strategies serving the needs of producers and local markets. In addition to providing Regional Marketing Team leadership the Regional Marketing Lead is assigned regional marketing responsibilities in a designated region, acting as a working manager. This role plans and executes marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. It requires up to 20% domestic travel. The candidate will support the marketing needs of the Debt + Equity business, build regional marketing programs, develop tracking and reporting to measure impact, provide performance management and coaching, and orchestrate programs for multiple offices. Key competencies include collaboration, developing relationships across the organization, leading teams to high performance, delivering marketing plans for distributed sales channels, strong project management, graphic design experience, and innovation in digital and email marketing. HOW YOU WILL MAKE A DIFFERENCE Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices. Plan, produce, and execute regional and local marketing plans that align with division strategies and regional goals. Translate national marketing initiatives into regionally relevant programs in collaboration with marketing and communications teams. Develop, write, and design engaging content for local markets and producers; leverage thought leadership, research, PR from internal partners. Develop campaigns, collateral, and marketing programs with outputs including email campaigns, web strategies, thought leadership, research, advertising, and special reports. Deliver marketing expertise and plans aligned to D+E business goals to support client acquisition, nurturing, and retention. Collaborate to develop product positioning, messaging, and campaign strategies targeting clients and showcasing Northmarq. Define client insights and campaign analytics to optimize effectiveness. Study competitor best practices and market insights to drive programs and test innovative tactics. Coordinate development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content. Drive full-funnel marketing programs from lead generation to nurturing and retention. WHAT YOU BRING A bachelor’s degree in marketing or communications. 5+ years of direct managerial experience overseeing others. Proven experience delivering consultative client service to sales channels with measurable results. 7+ years of experience developing content, campaigns, and strategies for sales channels. Experience measuring and reporting team output and adjusting strategies to optimize results. Experience in marketing planning and execution, including graphic design and using marketing technology platforms. Exceptional writing and editing skills with a record of creating compelling stories and engagement strategies. Experience building marketing strategies through collaboration with internal partners. Strong campaign management and deployment skills, with experience using CRM and marketing automation platforms. Ability to use insights and analytics to drive strategy and decision making. Experience with Salesforce CRM, MS Office, Adobe Creative Cloud, and Asana or similar collaboration tools. Benefits Northmarq offers a highly competitive benefits package including: medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match and so much more! #LI-Onsite #LI-ES1 Voluntary Self-Identification and EEO
Northmarq provides voluntary self-identification of veteran status and disability status for government reporting purposes. Completion is voluntary and confidential; it will not affect hiring decisions. Northmarq is an equal employment opportunity employer and does not discriminate based on protected status. For more details, see the company policy on EEO. Disability Status: The form is voluntary and confidential. If completed, it helps measure progress toward employment goals for people with disabilities. See OFCCP information for more details.
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