National Cherry Blossom Festival, Inc.
Email Marketing Coordinator
National Cherry Blossom Festival, Inc., Washington, District of Columbia, us, 20022
Overview
National Cherry Blossom Festival, Inc., a 501(c)(3) nonprofit organization based in Washington, DC, seeks an energetic, creative, and passionate Email Marketing Coordinator to assist the Marketing & Communications (MarComm) team in executing the annual Festival. This is a temporary, part-time position (October 2025 to June 2026; 20 – 30 hours per week, not to exceed 30 hours). Timeframe
Part-Time from October 2025 – June 2026. 20 – 30 hours / week. Not to exceed 30 hours / week. In-person availability during regular office hours (9:00 am – 5:30 pm) on Monday, Wednesday, Thursday is required. Remote work on Tuesdays and Fridays. Attend weekly meetings with key team members as needed, virtually or in-person. Opportunity to join evening and weekend events for key Festival programs and events onsite in March and April, as determined by NCBF. Who We Are
The National Cherry Blossom Festival, Inc. is dedicated to promoting the beauty of nature and international friendship through year-round programs, events, and educational initiatives that enhance our environment, showcase arts and culture, and build community spirit. Key Responsibilities
Lead the strategy, development, and execution of all email marketing efforts, including targeted campaigns, drip sequences, and lead data management. Plan and execute integrated marketing campaigns for Festival key initiatives and programming, including signature events, community events, Participating Organizations, merchandise ads, etc. Collaborate with Festival departments to support events, community programs, business development, sponsorship benefits, and revenue-generation initiatives to meet eblast deadlines. Drive strategic conversations with leadership regarding trends, eblast building types, current Festival eblast planning, and provide eblast updates to the Festival team. Manage the eblast calendar on Monday.com, coordinate internal eblast requests, and oversee campaign timelines. Maintain and enforce Festival brand guidelines across all internal and external communications to general subscribers and key stakeholders to drive campaign success. Review, manage, and fulfill all 100+ sponsor benefits related to eblasts. Write, edit, and develop the design and layout of 110+ Festival eblasts to General Subscribers, primarily using Mailchimp.com; includes 1-2 monthly newsletters (May – February), daily emails during peak Festival season (March - April), and targeted outreach campaigns. Create digital graphics to accompany Festival storytelling and messaging. Produce, maintain, test, and monitor automated email communications. Propose and implement testing initiatives (e.g., A/B testing); monitor and optimize email marketing strategies, track ROI, and provide weekly reports with recommendations for improvement and growth. Source photos to support eblast features using Festival photo galleries, Participating Organizations database, and collaboration with internal teams. Propose, develop, and maintain a strategic eblast schedule for Festival merchandise promotional communications. Create, design, and layout 25+ merchandise eblasts using Mailchimp.com to a targeted list; includes weekly promotional eblasts (August–October); special occasion/holiday promotions (November–February); biweekly promotions (March–July). Design merchandise ads for all eblasts as needed. Track metrics of all eblasts (e.g., click rates, open rates, reader engagement). Manage, organize, and maintain all email contact lists within Mailchimp.com (General Subscribers, merchandise lists, event attendee lists, targeted outreach lists). Develop a strategy to increase General Subscriber growth and brand awareness. Additional Responsibilities
Work closely with social media, communications, and website teams to enhance campaign effectiveness across digital touch points. Create materials with design tools or coordinate with graphic designers to ensure a cohesive brand voice and visual identity. Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned festival events/programs. Attend all weekly event-focused planning meetings, weekly staff meetings, weekly MarComm meetings, and additional opportunities for collaboration and strategic insight. Perform other duties as assigned within the scope of marketing and communications. Salary
$25 / hour Qualifications
A minimum of two years of experience in communications, marketing, advertising, public relations, or related field. Strong writing and communication skills. Creative, proactive attitude with a “go-getter” mindset. Passion for community engagement, the arts, and/or international friendship. Creative and collaborative work style; ability to work independently and with multiple teams. Familiarity with email marketing platforms such as Mailchimp.com, Constant Contact, etc., is required. Familiarity with task management tools such as Monday.com, Asana, etc. Ability to develop and write effectively to build reader engagement and calls-to-action. Ability to tailor communications to a variety of audiences; timely, accurate, and concise messaging. Adaptable and agile: able to manage multiple assignments, meet deadlines, and adjust to changing priorities in a fast-paced environment. Ethical, tactful, and diplomatic with a strong service mindset; strong relationship management skills. Comfort with digital platforms and tools relevant to the role. Experience with or familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, SmugMug, Wordpress, Google Analytics, Brandwatch, Critical Mention is a plus. Application instructions
To apply, submit your resume, cover letter, and a portfolio using this form. A PDF/website portfolio showcasing email marketing and media campaigns is required. Questions? Contact us at ncbf at ncbfdc.org
#J-18808-Ljbffr
National Cherry Blossom Festival, Inc., a 501(c)(3) nonprofit organization based in Washington, DC, seeks an energetic, creative, and passionate Email Marketing Coordinator to assist the Marketing & Communications (MarComm) team in executing the annual Festival. This is a temporary, part-time position (October 2025 to June 2026; 20 – 30 hours per week, not to exceed 30 hours). Timeframe
Part-Time from October 2025 – June 2026. 20 – 30 hours / week. Not to exceed 30 hours / week. In-person availability during regular office hours (9:00 am – 5:30 pm) on Monday, Wednesday, Thursday is required. Remote work on Tuesdays and Fridays. Attend weekly meetings with key team members as needed, virtually or in-person. Opportunity to join evening and weekend events for key Festival programs and events onsite in March and April, as determined by NCBF. Who We Are
The National Cherry Blossom Festival, Inc. is dedicated to promoting the beauty of nature and international friendship through year-round programs, events, and educational initiatives that enhance our environment, showcase arts and culture, and build community spirit. Key Responsibilities
Lead the strategy, development, and execution of all email marketing efforts, including targeted campaigns, drip sequences, and lead data management. Plan and execute integrated marketing campaigns for Festival key initiatives and programming, including signature events, community events, Participating Organizations, merchandise ads, etc. Collaborate with Festival departments to support events, community programs, business development, sponsorship benefits, and revenue-generation initiatives to meet eblast deadlines. Drive strategic conversations with leadership regarding trends, eblast building types, current Festival eblast planning, and provide eblast updates to the Festival team. Manage the eblast calendar on Monday.com, coordinate internal eblast requests, and oversee campaign timelines. Maintain and enforce Festival brand guidelines across all internal and external communications to general subscribers and key stakeholders to drive campaign success. Review, manage, and fulfill all 100+ sponsor benefits related to eblasts. Write, edit, and develop the design and layout of 110+ Festival eblasts to General Subscribers, primarily using Mailchimp.com; includes 1-2 monthly newsletters (May – February), daily emails during peak Festival season (March - April), and targeted outreach campaigns. Create digital graphics to accompany Festival storytelling and messaging. Produce, maintain, test, and monitor automated email communications. Propose and implement testing initiatives (e.g., A/B testing); monitor and optimize email marketing strategies, track ROI, and provide weekly reports with recommendations for improvement and growth. Source photos to support eblast features using Festival photo galleries, Participating Organizations database, and collaboration with internal teams. Propose, develop, and maintain a strategic eblast schedule for Festival merchandise promotional communications. Create, design, and layout 25+ merchandise eblasts using Mailchimp.com to a targeted list; includes weekly promotional eblasts (August–October); special occasion/holiday promotions (November–February); biweekly promotions (March–July). Design merchandise ads for all eblasts as needed. Track metrics of all eblasts (e.g., click rates, open rates, reader engagement). Manage, organize, and maintain all email contact lists within Mailchimp.com (General Subscribers, merchandise lists, event attendee lists, targeted outreach lists). Develop a strategy to increase General Subscriber growth and brand awareness. Additional Responsibilities
Work closely with social media, communications, and website teams to enhance campaign effectiveness across digital touch points. Create materials with design tools or coordinate with graphic designers to ensure a cohesive brand voice and visual identity. Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned festival events/programs. Attend all weekly event-focused planning meetings, weekly staff meetings, weekly MarComm meetings, and additional opportunities for collaboration and strategic insight. Perform other duties as assigned within the scope of marketing and communications. Salary
$25 / hour Qualifications
A minimum of two years of experience in communications, marketing, advertising, public relations, or related field. Strong writing and communication skills. Creative, proactive attitude with a “go-getter” mindset. Passion for community engagement, the arts, and/or international friendship. Creative and collaborative work style; ability to work independently and with multiple teams. Familiarity with email marketing platforms such as Mailchimp.com, Constant Contact, etc., is required. Familiarity with task management tools such as Monday.com, Asana, etc. Ability to develop and write effectively to build reader engagement and calls-to-action. Ability to tailor communications to a variety of audiences; timely, accurate, and concise messaging. Adaptable and agile: able to manage multiple assignments, meet deadlines, and adjust to changing priorities in a fast-paced environment. Ethical, tactful, and diplomatic with a strong service mindset; strong relationship management skills. Comfort with digital platforms and tools relevant to the role. Experience with or familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, SmugMug, Wordpress, Google Analytics, Brandwatch, Critical Mention is a plus. Application instructions
To apply, submit your resume, cover letter, and a portfolio using this form. A PDF/website portfolio showcasing email marketing and media campaigns is required. Questions? Contact us at ncbf at ncbfdc.org
#J-18808-Ljbffr